During men's fashion week in Paris, pop-up stores transform the city into a real trend laboratory. Here is a selection of the most captivating spaces not to be missed.
Château Rouge house: the ephemeral department store
Youssouf Fofana transforms the old Tati store on boulevard Barbès into a vibrant multicultural space. From January 23 to June 29, 2025, this place is home to creations of young designers celebrating craftsmanship, as well as a retrospective of seydou Keïta and Malick Sidibé photographers.
2 Boulevard Marguerite de Rochechouart, 75018.
Puma: an immersive experience at the heart of the Sneaker Culture
Of January 22 to 25, 2025Puma offers an immersive pop-up. Between personalization workshops, exhibitions and After-parties, the brand celebrates its iconic models, from King to Speedcat, including futuristic pairs from the Mostro collection. With the collaboration of the Studio Hagel collective, Puma promises an unprecedented merger between Sneaker mode and culture.
7 rue Froissart, 75003.
PSG x Jordan Wings : sport et lifestyle
In the 1st arrondissement, this pop-up celebrates the collaboration between Paris Saint-Germain and Jordan Brand. Up to January 26, 2025the public can discover the fourth 2024/2025 jersey and a lifestyle capsule combining streetwear and elegance.
31 Place du Marché Saint-Honoré, 75001.
Converse x Rémy Taveira x Roman Gonsalez
THE January 24 and 25, 2025Converse presents two exclusive creations in collaboration with skaters Rémy Taveira and Roman Gonsalez. The Cons Fastbreak Pro revisited in black and a chuck Taylor in brown suede with a black rubber sole will be exhibited, accompanied by a animated short film by Gonsalez. These parts will be available for sale from the February 7, 2025.
-2 Rue Borda, 75003.
Mains by Skepta
The Skepta Sportswear label sets up a pop-up until January 26, 2025. The opportunity to discover a collection mixing clean and aesthetic avant-garde Outerwear, while hoping to meet influential personalities.
72 rue du Temple, 75003.
Dover Street Market: Creativity epicenter
Since its opening in 2024 in the Marais, Dover Street Market has attracted avant-garde fashion enthusiasts. During this fashion week, exclusive collaborations, such as that between Kiko Kostadinov and Fox Lab, were revealed there. THE January 25 and 26the Denim Tears label presents “The Scorpion & The Frog”, exploring African-American and North Irish struggles.
35-37 rue des Francs Bourgeois, 75004.
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