As of this Monday, January 6, at 5 a.m., France Bleu Roussillon changes its name to become “Roussillon here”part of a major transformation initiated by the network of 44 local radio stations of France Bleu. This change marks a key stage in the evolution of the local media landscape, driven by a renewed ambition: to offer media even closer to local life.
An ambitious overhaul
Behind this new name, “here”, there is a clear desire to strengthen local roots while adapting to contemporary uses. This media aims to be a actor 360bringing together radio, television and digital, to meet the needs of a public looking for local information. This new positioning is also an unprecedented collaboration between Radio France and France Télévisions, consolidating their common offer to become a essential reference of the territories.
A strategy already well underway
This change of identity is part of the continuity of a strategy initiated for several years. From 2019, joint mornings “ here morning » had paved the way for enhanced synergy between local media. In April 2022, the “here” application was launched, quickly establishing itself as a major player with nearly 12.4 million unique visitors per month in 2024, according to Médiamétrie.
A history rich in transformations
The transformation of France Bleu into “here” is the culmination of decades of adaptations and reinventions. It all started in 1980, when Radio France created its first three local radio stations, before gradually integrating the radio stations managed by FR3 since the end of the ORTF. This territorial network, reinforced in 2000 with the creation of France Bleu, made it possible to structure a unique network of local radio stations which today count 44 antennas.
With this new identity, “ici” aims to become more than a media: a true companion of local life, serving residents and their territories. Listeners will now be able to find this promise in each program and each content offered, whether on the airwaves, on screens or online.
