Exports of Moroccan pottery and ceramics showed an average annual growth rate of 21% between 2019 and 2023, according to the analysis report “ Market Intelligence » from December 2024, published by the Maison de l’Artisan.
In 2023, exports of Moroccan pottery and ceramics amounted to 348.13 million dirhams, recording an increase of 10% compared to 2022, indicates this new strategic monitoring system by market and by product, set up by the Ministry of Tourism, Crafts and the Social and Solidarity Economy and the Maison de l’Artisan. According to the same source, pottery and ceramics are generating interest with 1.2 million mentions collected, published mainly on Facebook, with 43.5 thousand mentions specifically relating to Moroccan pottery and ceramics.
Current trends in pottery and ceramics include the use of recycled materials and environmentally friendly manufacturing practices. Furthermore, consumers express satisfaction with 88% positive feedback regarding Moroccan pottery and ceramics, highlighting delivery and product design among the most frequently mentioned satisfaction criteria. The average rating given to these articles on e-commerce sites is 4.5/5.
Concerning the main events, the report highlights CERSAIE as one of the most prestigious fairs internationally in the field of pottery and ceramics. This event, which attracts more than 99,000 visitors and more than 600 exhibitors each year, is held every autumn in Italy and highlights the latest trends in the sector.
Read also: Moroccan brassware: exports show an average annual growth rate of 17% between 2019 and 2023
Market Intelligence has been set up for the benefit of all craft players wishing to take advantage of the new opportunities offered by the sector around the world. It provides operators in the sector with a certain amount of information and relevant data for the development of their marketing and sales strategies and stimulate their exports to foreign markets.
This document analyzes the digital footprint of “handmade” between December 1, 2022 and April 30, 2024 based on mentions collected from the web, blogs, social networks as well as marketplaces through the Digimind social listening platform.
This automatic monitoring is done in several languages and dialects, particularly in the main target markets and relays of Moroccan crafts.
In addition, an analysis of a sample of 1,500 mentions is also done manually in order to highlight the main trends.
In this document, the section dedicated to the analysis of satisfaction summarizes the results of an analysis relating to a sample of 412 reviews carried out by consumers following a verified purchase of at least one Moroccan pottery and ceramic product.
With MAP
