What is the outcome of the year on television? It is TF1 which remained the leading channel in France in 2024 ahead of France 2. Despite the big scores from the Olympic Games achieved by the latter, according to the annual report published Monday by Médiamétrie. Behind, France 3 comes third (8.9% audience share) and M6 fourth (7.8%).
TF1 achieved an 18.7% audience share over the year, a slight increase of 0.1 point, “despite the exceptional competition from the Paris Olympics“, she said in a press release. Its public rival, France 2, is at 15.8% (compared to 15.3% last year, although with a different measurement method).
A new way to measure audience
For news channels, BFMTV and CNews are tied in audience share, at 2.9%. This is the first time that CNews has risen to this level over a full year, after having doubled BFMTV several times in recent months.
The figures for 2024 cannot, however, be compared with those of previous years, because Médiamétrie has considerably changed the way in which the audience is measured in order to reflect new uses.
Since January 1, 2024, audience measurement takes into account all locations (home and away from home), all screens (televisions, computers, smartphones, tablets), all temporalities (live and replay), and for all households, whether or not they are equipped with a television.
The most viewed program of 2024, and even of the entire history of French television, is the opening ceremony of the Olympic Games. It was followed live by 23.2 million viewers on average on July 26 on France 2, then watched by 1.2 million people on replay, for a total of 24.4 million.
In July then in August, France 2 was ahead of TF1 over a full month for the first time in history, thanks to the Tour de France then the Olympics, before the first channel took its place again in September.
On the fiction side, the best audience of the year was the launch of season 4 of the phenomenon series “HPI” on TF1, with 9.7 million viewers.
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