The spectacular evolution of cosmetic surgery in the world is undeniable. With a global turnover of 19.3 billion dollars in 2023, the least we can say is that this market is growing. The Boston Consulting Group predicts that by 2028, the overall turnover of aesthetic medicine would exceed $30 billion, representing steady growth of 7% per year. It is also estimated that around 460 million people worldwide are likely to use aesthetic medicine.
This global trend is also reflected in Moroccowhere although exact statistics are difficult to obtain, practitioners of aesthetic medicine assure that these practices continue to gain popularity among Moroccan. THE anti-aging treatmentstechniques aimed at improving theskin radiancethe hair removal laser and other aesthetic procedures are increasingly popular. “The most requested aesthetic medicine treatments in Morocco are undoubtedly the injections de fillers (hyaluronic acid) and of botox which allow to treat the rides and fill skin imperfections. Although at times, these techniques may present some complications, the global and domestic market continues to grow regarding them.
Other methods such as regenerative medicine techniques, including nano-fat and the micro-fatare gaining ground and tending to gradually replace classic aesthetic medicine techniques,” declared to the newspaper “Le Matin” Pr El Hassan Boukindpresident of the Moroccan Society of Plastic, Reconstructive and Aesthetic Surgery and specialist in reconstructive, plastic and cosmetic surgery. And add that “the use of various technologies in aesthetic medicine such as lasers, electromagnetic wavesTHE ultrasound and the radio frequency is increasingly developing due to their beneficial effects and their non-invasive or semi-invasive nature.
In fact, non-invasive aesthetic treatments are growing in popularity due to their effectiveness, relative safety and less restrictive nature compared to surgical procedures, in addition to the desire for more natural results. “Studies confirm an increase in demand for non-invasive aesthetic treatments. non-surgical medical treatments. A recent study of the American Society of Aesthetic Plastic Surgery reveals a 70% growth in these procedures in 2022 compared to 2019.
Among the new trends in non-invasive aesthetic medicinewe find cutting-edge technologies such as Emface et Exion“, says Dr. Amir Tarighpeymaspecialized in aesthetic and hair medicine in SpainThe doctor explains that these technologies use theelectromagnetic energy to stimulate the facial muscles and improve the appearance of skin. These are minimally invasive, safe, painless procedures that require no recovery time, allowing the patient to return to their usual activities immediately. “Emface is ideal for patients with some laxity who want a lifting facial without surgery or hyaluronic acid injections. There synchronized radio frequency also improves facial skin. The treatment targets the elevator muscles : frontal, zygomatic major and minor, and risorius. It also treats the double chin by acting on the digastric muscle and using radiofrequency to eliminate fat,” explains the specialist. “Exion uses fractionated and non-fractionated radiofrequency to significantly improve skin. Thanks to the’artificial intelligence, it adapts energy to the different layers of the skin, treating the face, neck, décolleté and abdomen, among others. Exion is also used to processalopecia androgenic and inflammatory,” specifies Dr Tarighpeyma.
The latter indicates that despite the availability and accessibility of these devices in Morocco, the offer is limited due to the reluctance of some specialists to use them and even to combine them with their usual treatments. “Curiously, Moroccan patients often seek this type of treatment abroad, particularly in Spain, but also in France or in Italy“, he says.
Professor El Hassan Boukind, president of the Moroccan Society of Reconstructive and Aesthetic Plastic Surgery: It is imperative that Morocco put in place strict laws to clearly delineate what falls within the medical field and fight against illegal practices
What advice would you give to patients before resorting to aesthetic medicine procedures?
Before any act of aesthetic medicine, it is crucial to ensure the competence of the doctor. For this, patients can consult the Regional Order Council, which has lists of specialist doctors, or contact a learned society in the specialty. It is also essential to carry out these medical procedures in a doctor’s office or a clinique and not in a salonand spa… In addition, each time a product is injected or introduced into the body, traceability must be required, for example by requesting the product sticker.
What are the current concerns regarding the illegal practice of aesthetic medicine?
With the rise of aesthetic medicine, we are seeing a worrying greed on the part of non-doctors and non-specialists. Injections of botulinum toxinfillers, tension wiresas well as procedures such as the PRP (platelet-rich plasma) and the PRF (fibrin-rich plasma) are carried out by unqualified people. Worse still, more invasive acts like liposuction are sometimes practiced in salons…
What are the challenges and responsibilities of the different actors in this area?
There are several challenges and responsibilities in this area. Imports of machinery and pharmaceutical products labeled as cosmetics, when they are actually medical devices, create unfair competition and attract consumers with lower prices. Some laboratories also sell certain medical products to non-doctors and even offer training to them. Unfortunately, there are also doctors who encourage these activities by training these practitioners. Thus, patients, to save money, turn to cheaper providers, which often leads to serious complications such as burns or some infections. It is imperative that Morocco puts in place strict laws to clearly delineate what falls within the medical domain, as is the case in other countries such as Belgium. Finally, the use of social networks Another major challenge is attracting customers with promotions and fake testimonials. It is important that patients always choose a qualified doctor for any medical procedure to avoid complications.
Finally, what advice would you give regarding the use of aesthetic medicine techniques during the summer period?
With the arrival of summer, it is especially important to think about protecting your skin and maintaining your figure. It is important not to overdo it in the sun and to protect yourself with a Sun screen, making sure to use it correctly. During this period, it is also advisable to avoid treatments with laser. After injections de Botox or fillers, sun exposure should be avoided for at least 48 hours. Patients also like to improve their figure during this period thanks to innovative techniques such asEmsculpt Neo.
