Arc’teryx doubles down in Paris

Arc’teryx reaffirms its presence in France with the opening of a second store at 3-5 boulevard de la Madeleine, in the 1st arrondissement of Paris with the shoemaker JM Weston as a neighbor. The Canadian outdoor brand now has six stores in Europe, including one in Norway and three in the United Kingdom.

Arc’teryx has seen big for this second Parisian address, since it is a 515 square meter flagship that it is building in the heart of the capital. On two floors, the entire Arc’teryx collections are exhibited, which include clothing, shoes, accessories as well as technical equipment dedicated to outdoor sports. On the shelves, there is also the urban line “Veilance”, a proposal of pieces designed for bad weather in an urban environment.

The store houses the Rebird workshop, set up for the maintenance, repair, resale and recycling of Arc’teryx products. This is the first time that the brand offers its repair service in France, which is accessible to customers upon registration.

In terms of design, this latest boutique uses the same codes and inspirations as the previous address inaugurated last April in the Marais. The interior architecture of the store is inspired by nature. Green plants can be found in several places while photographs of natural spaces roam the walls of the flagship. In contrast, the ceiling is made of metal, crossed by pipes and lighting fixtures as if the store were located in an industrial hangar. The place is dotted with touches of wood, stone and concrete-effect materials, through the furniture that arranges the surface (built-in storage, racks, seats, etc.).

It is in this context that the space will host events such as film screenings aimed at bringing together the brand’s community.