Despite a year marked by the Al Haouz earthquake, the Morocco destination surpassed its competitors by recording increases in arrivals (34%), overnight stays (35%) and revenues (12%). At a meeting this Tuesday, June 25 in Rabat, the Board of Directors of the Moroccan National Tourism Office (ONMT) thus looked back on the unprecedented performances of 2023, as part of the “Light in Action” offensive action plan. “These achievements confirm the dynamism of the sector, the fruit of the efforts deployed by the ONMT, particularly in the areas of air travel, distribution, international promotion and digital,” indicates a press release.
“At the end of May 2024, nearly 6 million tourists visited Morocco, an increase of 15% compared to the same period last year and an increase of 38% compared to 2019, the reference year. Same observation for overnight stays which reached 10.44 million at the end of May, an increase of 8% compared to 2023. Travel receipts, for their part, reached 31.87 billion dirhams in the first four months of the year. in progress, i.e. the same level recorded in 2023 and a significant increase of 39% compared to the end of April 2019,” reports the same source.
Under the chairmanship of Fatim-Zahra Ammor, Minister of Tourism, Crafts and the Social and Solidarity Economy, the Council also discussed the projects to be carried out this year, under the new roadmap for the sector. “Four action levers have been defined: marketing, all in digital, doubling air travel and conquering markets,” added the press release.
Thus, the ONMT will launch several actions during the second half of 2024, in addition to adapted content on social networks, as well as collaborations, co-branding and influencer marketing. “A particular emphasis will also be placed on air travel and distribution with the aim of securing 4.3 million seats for the 2024-25 winter season, an annual increase of 15%,” predicts the office.
Furthermore, the Board of Directors expressed its thanks to Adel El Fakir for his work over the last six years at the head of the ONMT. He also praised its positive results, particularly in terms of “internal transformation of the Office, strengthening the visibility of the Morocco destination internationally, the multiplication of strategic partnerships with major global players in the tourism industry” , but also and above all the success of the “Morocco, Land of Light” promotion and communication campaigns.
Adel El Fakir takes up his new role as director general of the National Airports Office (ONDA).
