The city woman no longer wants to look for her running and fitness accessories in the hypermarkets on the outskirts of ugly France. The Sport Décathlon brand understands this. Bring back a business in the city center and on a human scale where there will be men and women to provide advice.
Décathlon City arrives in the heart of Nantes and not at just any address: 20 rue Crébillon, between Place Royale and Place Graslin. The sports equipment brand takes over the commercial space left by COS. 550 m² on two levels. On the Crébillon side, windows, glass, transparency, light.
The store crosses the entire Passage Châtelaine up to Rue Scribe. It is through this entrance that cyclists will bring their bikes to be repaired or adjusted. It is also on the north side that the lockers are installed which will allow orders to be collected.
Because that’s the trick. The sales area offers 2,000 references out of the 20,000 in the Decathlon catalog. Three crates on the ground floor and one crate upstairs. Decathlon intends to digitize as much as possible. Scan & Pay which allows you, in store, to choose a product and pay for it with your smartphone, contactless. Provided you have downloaded the application. The consumer will be tracked from start to finish to make her fall in love and increase the average ticket.
The multisport equipment distribution giant has taken a 180° turn. At the end of July 2023, the brand closed its Treillières sales area.
Here, in the heart of the city of Nantes, the decision dates from last December, the development work began in April for an opening on Tuesday June 25, 2024.
The teams who studied the Nantes market have created an area in which women’s sports, relaxation and leisure activities have pride of place. The core target being the sporty and happy CSP+ city car.
In Nantes, Aline Demé, who has a Decathlon course, supervises fourteen employees. The team is giving itself three years to see if the spark takes off.
You can come and see the artistic work of the illustrators and designers from the Nantes studio Katra. Decathlon gave them carte blanche. In ten days, five or six of them created the fresco which accompanies the client in his climb to the next level.
Décathlon City arrives in the heart of Nantes
20, rue Crébillon
Monday-Saturday-10 a.m./7 p.m.
