“Koh-Lanta” is not experiencing the crisis. After having signed an excellent start on Tuesday, August 20, the 26th edition of the adventure program called “The Cursed Tribe” has smashed a record that was… 23 years old. According to Médiamétrie, at D+7, the first evening of “Koh-Lanta” 2024 was caught by nearly 1.1 million curious people, representing a consolidated audience of 4.50 million curious people (27,6% 4+, 51,7% FRDA-50). On the much-coveted target of private channels, the front page announces that this is a record for the brand since 2001.
52% of women purchasing managers under the age of fifty
In detail, the first part of the Adventure Line Productions (ALP) game, broadcast from 9:13 p.m. to 10:16 p.m. on TF1, was consumed by 1 million viewers in catch-up for a consolidated total of 4.7 million fans. According to Médiamétrie, this represents a gain of 4 points in audience share for those aged 4 and over (25%) and 6 points for FRDA-50 (49%).
The rest of the show, marked by the elimination of Cécile, kept 1.1 million additional loyal viewers on the edge of their seats, bringing the cumulative total at D+7 to 4.3 million fans. Here again, “Koh-Lanta” shows strong growth on targets (+6 points on 4+ at 31% PDA, +7 points on FRDA-50 at 55%). However, the launch of “Koh-Lanta: the cursed tribe” did not beat the brand’s historic replay record. Last February, the game show presented by Denis Brogniart had smashed the historic record for a stream program in France by posting 1.48 million additional viewers seven days after its broadcast on TF1.
On Tuesday evening, the continuation of the adventures of Alexandre, Lola, Ugo and the others captivated 3.68 million loyal viewers on TF1, or 19.9% of the audience. On the target of Women responsible for purchases aged under 50 (FRDA-50), the audience share climbed to 33%. The program is the leader on target. The second part of the show continued to captivate 2.81 million viewers, or 22.8% of individuals aged 4.
