Nearly three months after the arrival, on June 5, of Lise Boëll at the head of Fayard editions replacingIsabelle Saportathe Hachette Livre group publishing house announces a series of appointments for this new school year.
Formerly press officer at XO, Anissa Face is recruited as Director of the Press Service. With over 15 years of experience in media, press and communications in the publishing sector, Anissa Naama was responsible for press communications & promotion at Michel Lafon from 2008 to 2021 before joining XO, then Fayard. She is also behind the creation of the Talleyrand book prize.
Also new to Fayard, Yenad Mlaraha is appointed Director of Communications and Senior Press Officer. He began his career in 2016, working successively for Rockwell Collins, France Médias Monde and Image 7. A parliamentary collaborator at the National Assembly from 2018 to 2020, he then created his own communications and public relations consultancy business before finally joining Fayard.
Finally, Florian Madisclaire is promoted to digital director of Éditions Fayard. Having worked at Gallimard and La Table Ronde, he also worked for a Parisian theater before creating his cultural marketing consulting structure from 2016 to 2019. Since 2019, he has held the position of digital marketing manager at Fayard.
New development ambition
« These appointments are part of the desire to create a communications hub for Fayard publishing, desired by the President and CEO, Lise Boëll. Fully integrated into the new development ambition of the house, it is a strategic hub for press relations and digital campaigns, aimed at creating and developing new synergies of actions, at the service of authors, booksellers and readers.a press release states. This new, unique and innovative organization ensures strategic, media and digital transversality for the benefit of the influence of the literary talents of the house in France and internationally.. »
