Meetic Europe unveils new advertising campaigns for three of its brands: Meetic, Even and DisonsDemain. The three campaigns were produced by the DDB Paris agency and have been deployed across Europe online and offline since January 1, 2025.
Meetic: “Follow your heart, not your criteria”
The campaign for the Meetic platform is based around the sometimes too selective criteria of online users. A press release puts forward the figure of 73.8% of singles who would see their demands increase compared to real life. Through films, Meetic wants to show how details that initially seem off-putting can be transformed into “opportunities for real, authentic encounters”. An invitation to be surprised by ignoring first impressions.
Even: “Single parents have something extra
The Even app, for single parents, wants to celebrate the “incredible talents” of parents: experts in negotiation, masters in the art of telling captivating stories, accustomed to short nights and capable of savoring every moment. So many qualities that make them ideal partners, illustrated in three films and a mash-up produced by Even and DDB Paris, elevating single parents to the rank of “super dates”.
DisonsDemain: “Good solo, better in pairs”
The DisonsDemain application, dedicated to singles over 50, highlights in this new campaign their “development and their vision of encounters ». The brand gives a modern vision where age is just a number, and where these singles take full advantage of their freedom and resolutely positive relationships. The campaign features four couples sharing common passions, and is deployed on various channels including TV, digital and social networks.
