Five brands to follow closely

In less than ten years, Modest Fashion Week organized by Think Fashion Co has managed to position itself among the unmissable fashion events. Organized twice a year, the meeting was launched in 2016 at the Fişekhane gallery in Istanbul, Turkey. It was then organized in London (2017), Jakarta (2018), Dubai (2017, 2019, 2021), Amsterdam (2019) and Riyadh (2022).

There Modest Fashion, this modest fashion which offers loose, covering and trendy pieces, is very successful. From 254 billion US dollars (or 235 billion euros) currently, this market is expected to increase to 473 billion US dollars (or 438 billion euros) within a few years.

The Spring/Summer 2024 edition of Istanbul Modest Fashion Week (IMFW 24) took place from April 25 to 27 in Fişekhane, a historic venue in Istanbul, the Turkish capital. On the program, 24 fashion shows with brands from Bangladesh, India, Indonesia, Iran, Canada, Nigeria, Pakistan, Palestine, Serbia, Africa from the South, the United States, the United Arab Emirates and, of course, Turkey.

In addition to the fashion shows, the public was able to visit 29 brand stands, attend 11 talk shows and discover a mini art gallery. At the end of this event, FashionUnited presents five modest fashion brands – in alphabetical order – discovered during IMFW 24.

Ahsannazir

With his eponymous brand, Pakistani designer Ahsan Nazir seduced the public with a sober and feminine collection. There are different shades of pink, lace and embroidery, as well as long, loose satin dresses. “This collection is a must-have for anyone who needs a touch of femininity in their wardrobe,” he said.

During his fashion show held on Thursday, April 25, Nazir presented his latest collection “Whispers of Lahore”, inspired by the architectural beauty of the Pakistani city of Lahore. The most romantic will be seduced by the elegance and modernity of the silk and delicate embroidery.

“For me, power and strength lie in romance and femininity. I create clothes for women who are comfortable in their own skin and who feel strong and independent. I started in Lahore and San Francisco. These cities inspire me for their romance and their attention to detail. I always add the elegance and lightness that characterize me. Clothes should be easy to wear,” the designer said before the show.

Citizens of the World

The American brand Citizens of the World presented its spring/summer 2024 collection on Friday April 26, full of colors and fancy patterns.

The seven-piece collection includes a Hanley dress, a ruffled dress, a kimono, a two-piece set, beach towels and sarongs, and a one-piece swimsuit with matching turban, referencing the early days of the brand as a swimwear brand and announcing the imminent arrival of sunny days. All pieces are available in three colors and sizes XS to XXL.

Hukka Design

The Turkish brand Hukka Design presented its colorful ready-to-wear collection on Friday April 26. The public was able to discover colorful pieces, red, orange, blue and floral patterns.

To contrast with the colorful creations, content creator Niki Shah, face of the brand, paraded in a total black look, thus standing out from the other models.

MRGD

Egyptian label MRGD’s (pronounced “Merged”) collection was undoubtedly one of the most eclectic among those presented at Modest Istanbul Fashion Week. During an exclusive fashion show held on Friday, April 26, the brand presented different lines and styles, including long, loose dresses for everyday wear, tight-fitting satin evening dresses and some more daring designs.

If the color palette is dominated by monochrome, we also find dresses with floral prints. MRGD emphasizes unique know-how and high-quality materials to create timeless and durable models.

Niharika Momtaz

Bangladeshi designer Niharika Momtaz wowed the audience at her fashion show on Friday, April 26, with a couture collection in varying colors, from electric blue to emerald green, neutral tones, pastels and white, in feminine cuts decorated with faux fur and sequins.

The label created the new E-Studio “1972 Conscious” line, eco-friendly, sustainable, luxurious and vegan, to offer environmentally conscious consumers products that respect traditional art forms. “We wanted to show how ancestral art can be translated into a modern and bold design that fits perfectly with current trends,” Momtaz said of this sustainable luxury line.

The label has set itself the objective of manufacturing all its products from recycled or other materials of sustainable origin by 2035; 45% of the materials used are already sustainable. “We use sustainable cotton, linen and silk yarns, as well as scraps from clothing factories for waste-free work. We also use recyclable materials such as old coins, copper, silver, gold and diamonds not from conflict zones, to make jewelry,” explains the label.

This article was originally published on http://FashionUnited.com. It was translated and edited in French by Sharon Camara.