This is a notable commitment. The company Dove recently promised that it would never use AI to represent real people in its advertisements. In a press release released for the occasion, Alessandro Manfredi, marketing director of Dove, explained this strategy:
At Dove, we aspire to a future where women – not algorithms – decide and declare what real beauty looks like. (…) Committing to never using AI in our communications is only one step. We won’t stop until beauty is a Source of happiness, not anxiety, for every woman and girl.
A very worrying study
Of course, no one is fooled by the communication strategy at work here, but Dove also conducted a survey that says a lot about the risks of generative AI for mental health. This survey made it possible to question 2,001 people aged 18 to 64 (897 women and 934 men) and 764 people aged 10 to 17 (496 girls and 250 boys).
The result is particularly worrying, as one in three women (39%) feel pressured to change their appearance because of what they see online, even if they know they are fake or fake images. AI-generated images. Likewise, 85% of respondents said they had been exposed to “harmful beauty content” on the Internet.
Asked by Fox Business, Doctor Konstantin Vasyukevich, a plastic surgeon based in New York, is a privileged witness to these developments which are also noticed on social networks. He emphasizes thus: “As a facial plastic surgeon, I recognize the powerful impact of AI on beauty advertising and its potential effects on the self-esteem of girls and women. I hope that AI will soon promote authenticity and embrace the unique beauty of each individual.”
AI singled out at work
Note that AI is also sometimes used to identify mental health disorders, which in this case is rather positive. Finally, let us remember that this technology was also highlighted as part of international research on the impact of this innovation at work. It appears that employees who use artificial intelligence the most in the office are the most likely to suffer from loneliness or insomnia. The latter are also more prone to excessive alcohol consumption, as indicated Science and Life last September.
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