Qatar's sovereign wealth fund, QIA, took a “minority” but “significant” stake in the capital of the future Audi Formula 1 team at the end of November 2024. The newcomer will allow the automobile brand, subject to headwinds in its activity, to better carry out its relaunch of the former Sauber team, from 2026.
Certainly, the F1 attracts a lot of desire!
After Tag Heuer, the LVMH sector who announced this fall to take the Rolex relay as watchmaking partner of Formula 1 from 2025, it is Qatar's turn via its sovereign fund QIA (Qatar Investment Authority) to become more involved in the famous automobile competition. This indeed takes a “minority participation”, but nevertheless “significant”, in the future Audi team for F1, expected for early 2026.
The rumor about the arrival of this new shareholder, persistent for some time, was finally confirmed by a press release from Audi on November 29. And this at an appropriate time, on the sidelines of the Qatar Motor Grand Prixwhich was contested on the Losail international circuit, on the outskirts of its capital, Doha.
Long-term investor and partner
The QIA thus becomes “a long-term investor and partner “, explained Audi, the subsidiary of the Volkswagen group. According to the specialized press, this participation should be around 30%and this, for a sum of approximately 350 million dollars.
Read also > F1: TAG Heuer (LVMH) takes over from Rolex
Featured photos: © Audi
