Finally, Louis Vuitton has already presented, since 2021, the trophy awarded to the winner of the Monaco GP. But what will be the concrete presence of the number one brand at LVMH, with its dizzying growth, on the circuits? Some global partners give their name to a Grand Prix, becoming the title sponsor of the event (like the trunk maker with the America’s Cup in sailing). Will it then be attached to the prestigious Monaco or the now highly sought-after Miami? Will the brand dress Formula 1 staff? Will she squat the famous checkered flag? So many ideas perhaps not so crazy when we remember the Olympics but also the desire of the American owners of Liberty to break the traditional codes of sport, to renew the image of the discipline, and to “glamorize” it. for ever more audience. Response on March 16, 2025 for the first GP, in Melbourne, and perhaps even from the pre-season private tests.
