This strategic acquisition strengthens Antenna’s global capabilities and demonstrates its continued commitment to partnering with international organizations to tell its stories on climate, sustainability and technology transformation.
NEW YORK, September 04, 2024–(BUSINESS WIRE)–Antenna Group today announced the acquisition of Rubikon PR, a leading Czech public relations and marketing firm. This transaction marks a significant expansion of Antenna Group’s European operations and reinforces its commitment to driving positive change globally through innovative communications strategies.
Founded in 2012, Rubikon is renowned for its expertise in social impact, fintech, real estate, technology and industrials. By seamlessly integrating Rubikon into its global operations, Antenna is expanding its global footprint and strengthening its ability to deliver data-driven creative solutions at scale. This strategic integration will provide Rubikon’s impressive client list (including Too Good To Go, Freedom Finance and SkyShowtime) with access to Antenna Group’s full suite of digital marketing, communications and public affairs services, deep domain expertise and award-winning creative talent.
The synergy created by this merger is particularly timely given the growth of the climate tech sector in the Czech Republic. Consumer-friendly regulations in the Czech Republic have made it easier for homeowners to install solar panels on their roofs, and the large-scale solar industry is still in its early stages of development. With an increase in installed PV capacity of 236% by 2023, the CEE region (Central and Eastern European countries) and the European Union offer exciting opportunities for sustainable growth and innovation.
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“We are thrilled to welcome Rubikon to the Antenna Group family,” said Keith Zakheim, CEO of Antenna Group. “This acquisition represents a significant milestone for Antenna, strengthening our ability to partner with global companies that are driving innovation, driving sustainable growth around the world, and delivering meaningful impact at scale. This combination not only expands our geographic footprint, it also amplifies our ability to craft powerful stories that resonate across borders. This partnership embodies our commitment to driving a more sustainable future through the power of storytelling, creativity, and technology. Together, we are poised to blaze new trails, connect brands to audiences across borders, and drive positive change in an increasingly interconnected world.”
Šimon Rákosník, Executive Vice President of the PECO region, added: “Joining Antenna Group opens up a world of possibilities for our clients and our team. We are excited to be able to combine our local knowledge with Antenna’s global expertise, particularly in areas such as cleantech and sustainable technologies. Together, we are ready to develop communication strategies that will enable businesses to succeed and help solve some of the world’s most pressing problems.”
This acquisition, which follows Antenna Group’s recent expansion in London, underscores the company’s commitment to building a truly global, integrated network that can meet the evolving needs of customers in an increasingly complex marketplace. By combining Rubikon’s regional expertise with its global resources, Antenna is building a powerful business that can deliver unmatched value and drive positive change in North America, Europe and beyond.
ABOUT ANTENNA GROUP
Antenna Group is a global integrated marketing and communications agency that partners with the world’s most exciting and disruptive companies in climate, energy, mobility, real estate, healthcare, and emerging B2B technology sectors. Our clients are enterprises, startups, investors, and nonprofits at the forefront of the Age of Adoption—the world today in which companies across all sectors of the economy are embracing climate tech and sustainability solutions with a vengeance. Learn more at antennagroup.com.
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Contacts
Media:
Isaac Steinmetz
Antenna Group
[email protected]
