Hide summary
Thursday January 2, the queues in front of a brand well known to athletes were long. At the origin of this influx, a total liquidation with significant reductions. If this windfall delights bargain seekers, it also arouses concern among the most loyal. Do these massive discounts herald a permanent closure of the brand?
Brands in difficulty
While some brands have thrived in 2024, others have had to face a more difficult reality. There economic crisis hits almost all sectors hard. In ready-to-wear, for example, companies like Naf Naf, Sergent Major and Camaïeu have gone through great difficulties.
In the world of beauty, The Body Shop also had to bow out, closing its doors in several regions. Even Casino had no choice but to sell off part of its empire to recover.
But the question that arises today is: will the sports sector also be affected? Recently, a well-known brand in this field launched a liquidation of its items with massive discounts.
To have
This famous private sales brand adored by the French will soon close permanently
The situation created a real shock among loyal customers, because the situation echoes that of Fnac on the Champs-Élysées. In fact, the latter is currently carrying out a total liquidation before close its doors permanently.
A renowned brand
The ongoing liquidation of Intersport in Sedan makes a big noise. With discounts ranging from 10 to 60%scheduled until the end of February, the brand offers its customers quality products at reduced prices. A golden opportunity for athletes, amateurs or professionals, looking for good deals.
Remember that Intersport is a key player in the world of sports equipment. Strong of its 100 years of experiencethe brand does not just sell sporting goods. It asserts itself as a true reference.
In 2023, it reached an important milestone by buying its competitor Go Sport. This has consolidated its position in an increasingly competitive sector.
So what sets Intersport apart from the competition? First, its ability to offer a wide range of products, suitable for all athletes, from simple amateurs to professionals. In addition, the quality of the equipment offered leaves nothing to be desired, while remaining accessible thanks to competitive prices.
To have
After The Body Shop, this iconic beauty brand in France is on the verge of closing permanently
The cause of the total liquidation
Why has a brand as important as Intersport decided to liquidate its entire stocks? Questioned by theUnionDavid Briquet, regional director of Intersport, clearly explains the objective: “We are carrying out a total liquidation for two months, until the end of February. This operation is part of a modernization process ».
Intersport wants to reassure its customers! This liquidation does not mark the end of the brand, but rather a step towards a new version of the store. Besides, this is not a first for the company.
“It’s because we are launching work here, like in Charleville two years ago. We had to revamp this store.»says the manager.
Note that this initiative is above all part of an eco-responsible approach. It aims to modernize the store to respect current environmental issues.
In short, customers can rest easy, their favorite sports store is not about to close. On the contrary, Intersport continues its expansion in France and continues to win over new customers.
