Published on November 3, 2024 at 07:23. / Modified on November 3, 2024 at 07:26.
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In Switzerland, low-price brands also attract a wealthier clientele
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These buyers prefer to cut back on their food spending to maintain their purchasing power in other areas
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THE hard discounters benefit from a customer tendency to diversify points of purchase
“At first, the idea of going to Lidl or Aldi didn’t appeal to me at all. I had tried it years ago and didn’t like the way the products looked. But a friend from Zurich who has a good income told me that she often did her shopping at Lidl, which is a stone’s throw from Paradeplatz (the heart of Zurich’s financial center), which surprised me. I gave these brands another chance and now I really like going there.”
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