Here, KBC/CBC and Belfius are the first banks to offer Wero, while waiting for BNP Paribas Fortis, Fintro and ING, all shareholders of EPI.
After Germany, Wero, the “made in Europe” mobile payment system, is arriving in Belgium. Objective: compete with the American giants
Humorous spots
To support this international launch, the brand chose the French agency Buzzman from the Havas group, which imagined a global multimedia campaign contextualized according to the culture of each market where EPI offers Wero. It is based around a single message: speed, a major advantage of the solution since transactions take place in less than 10 seconds with a simple telephone number or email address.
The campaign was initially launched in France and Germany with a series of humorous spots which parody the codes of popular television genres to better divert them. The idea: to show that if 10 seconds of extracts from Star Singer, Les fadas sur la Costa, Au detour de l’amour or Chef oui chef! are not enough to discover a hook TV, a reality TV, a romantic soap or a cooking show, it is enough to send money with Wero.
Buzzman also uses the mechanics on social networks, by destroying influencer content in 10 seconds: unboxing, tutorials, gastronomic reviews, etc. Everything is encapsulated in the signature I need a Wero, accompanied by a reinterpretation of Bonnie Tyler’s hit Holding out for a hero. The device is completed by display, classic and digital.
Advertiser: European Payments Initiative
Agence: Buzzman
Media: TV, display, digital, social networks
