Savings program, more marketing and water empowerment: Laurent Freixe’s plan to relaunch Nestlé

Savings program, more marketing and water empowerment: Laurent Freixe’s plan to relaunch Nestlé
Savings program, more marketing and water empowerment: Laurent Freixe’s plan to relaunch Nestlé

Published on November 19, 2024 at 07:47. / Modified on November 19, 2024 at 5:51 p.m.

  • Nestlé plans to make savings of 2.5 billion francs.

  • Nestlé’s water and beverage business will become a separate business entity.

  • Nestlé shares are in free fall. The stock has lost more than 20% of its value since the start of the year.

The event was eagerly awaited by the financial community, but did not hold any major surprises. In office for 80 days, the new general director of Nestlé, Laurent Freixe, presented on Tuesday to investors gathered at the headquarters of Vevey (VD) his action plan to revive the struggling food giant.

The main axes were certainly already known. With the chairman of the board of directors Paul Bulcke, Laurent Freixe launched the slogan “forward to basics”. Clearly, Nestlé must return to its old strengths: operational excellence, focus on customers and regaining market share.

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