Tokyo City Hall launches dating app to cope with falling birth rate

Tokyo City Hall launches dating app to cope with falling birth rate
Tokyo City Hall launches dating app to cope with falling birth rate

The Tokyo Metropolitan Government will launch its own dating app this summer, hoping to stem the collapse in the number of births in the country.

To register, people will need to provide documentation proving they are legally single and sign a letter stating they are looking for a soul mate to marry.

A tax notice must also be provided, to prove their annual income. Dating apps in Japan often require you to declare your income.

Read also : Bonuses, tax relief… These countries are pulling out all the stops to encourage couples to have children

“Little helping hand”

“We learned that 70% of people who want to get married do not participate in events (marriage dating, Editor’s note) or are not on partner search applications,” said Tuesday at AFP a Tokyo government official responsible for the new app.

“We want to give them a little help” with this new tool, which is currently in the testing phase, he added.

It is not uncommon in Japan for town halls to organize dating events. But it is still rare for them to launch their own online applications in this area.

The Tokyo project sparked a lot of negative comments on Japanese social media: “Should the government do this with our taxes? » asked an Internet user.

But others said they were interested because they would feel safer with an official app like this.

Steady fall in births

The decline in the marriage rate in Japan is a key factor in the fall in the birth rate in the country, as births outside a legal union remain extremely low, around 2%, noted an OECD report published in early 2024.

Births in Japan fell last year for an eighth consecutive year, and their fall was severe (-5.1% over one year). At the same time, the number of deaths in the archipelago was twice that of births.

Read also : In Japan, the population is aging and no longer having children

The accelerated aging of the national population poses increasingly significant problems, for example with labor shortages in many sectors of activity.

Prime Minister Fumio Kishida has promised a more generous family policy, but so far all Japanese governments have failed to reverse the trend.

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