With this system, Corluyt is innovating since the collection of groceries in refrigerated lockers is a first in Belgium at the supermarket level. Customers who have placed an order before 1 p.m. via the vandaag.collectandgo.be website, in a reduced assortment, will be able to choose to collect their shopping from 3 p.m., in refrigerated lockers at 4°C to keep the freshness of meat, fish and fruits and vegetables, or have them delivered to the location of their choice from 4 p.m.…
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Colruyt thus intends to respond to customer demands and their new habits, particularly those who shop once a week but need fresh products in the meantime. The test is first being carried out in four Flemish cities (Ghent, Gentbrugge, Heusden and Melle), and could then be extended elsewhere depending on its success.
Total revolution at Colruyt, a “great first in Belgium” which will change customer habits: “We have planned a solution for the future” (photos)
Belgians, fond of drive and delivery
Belgian consumers are increasingly fond of these home collection or delivery solutions, which make their lives and the chore of shopping easier. Many brands now offer these services, whether Cora, Delhaize, Colruyt, Carrefour, etc.
“We did the test in Flanders, and since it works, it will arrive in Walloon Colruyt stores very soon! »
And success is there. “We currently have 120 “pick-up” points, to allow customers to come and collect their shopping,” explains Delhaize. The brand has also noticed a significant evolution between customers who collect an order, and those who have their groceries delivered directly to their home. “Home deliveries have grown enormously with covid. Previously, it was 50-50 and now the ratio has reversed so that 35% choose to collect their orders while 65% of these customers opt for home delivery. Beyond delivery costs, which can be free when purchasing certain products, customers appreciate the ease of having it delivered early in the morning or late in the evening when they return from work on Saturday, and of doing their shopping without leaving the store. at home…” A success which also pushes Delhaize to soon open a new distribution center in Forest, to serve the Brussels region and the outskirts.
