There are few examples of success of French tour operators who have exported to Belgium.
Several of them tried and broke their teeth, confirms Benoit Dieuthe boss of BT Tours.
“Despite a common language, the Walloon clientele is different from the French clientele. It is not easy for a French operator to establish itself on the Belgian market.
Michel Salaün knew how to use the right recipe by offering us a complete production of quality medium-haul and long-haul circuits on the one hand, and, on the other hand, by giving us carte blanche on individual production, and especially in respecting autonomy for all managerial logistics.
This good attitude has made it possible to promote an exceptional offer with marketing that respects Belgian customers”
It is true that the Belgian market dominated by Thomas Cook and TUI has been particularly affected by the latest events concerning these operators.
Thus, in this context, BT Tours has become an important generalist taking more and more market share in Wallonia populated by 3 million inhabitants.
