((Automated translation by Reuters, please see disclaimer https://bit.ly/rtrsauto))
Warner Bros. Discovery+ streaming platform Discovery WBD.O is raising its monthly subscription price by a dollar, the company announced Tuesday, becoming the first streaming service to increase its prices in the new year.
Last year, several streaming services, including Max, Warner Bros. Discovery’s flagship service, Paramount+ PARA.O and Peacock CMCSA.O , raised the price of their subscriptions to focus on profitability as the market comes to maturity and subscriber growth slows.
The ad-supported Discovery+ subscription will now cost $5.99 per month, up from $4.99, while the ad-free subscription will go from $8.99 to $9.99.
New subscribers will see the price change immediately, while existing subscribers will be affected during their next billing cycle or starting February 7.
Warner Bros. Discovery does not report the number of Discovery+ subscribers, but the number of users is estimated to be lower than that of Max.
The service offers content from channels such as Food Network, Animal Planet and Magnolia Network, most of which are also available on Max.
It streams adventure reality shows such as “Deadliest Catch” and “Dual Survival.”
Warner Bros. Discovery is restructuring and announced plans in December to separate its declining cable TV businesses, such as CNN, from streaming and studio businesses like Max, setting the stage for a potential sale or a spinning off its television business as more cable subscribers cut the cord.
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