The banana, the favorite fruit of the French in 2024!
In 2024, the banana will emerge as the French’s favorite fruit, dethroning the apple, the undisputed leader of the previous year. According to the Kantar Institute, each French person consumed on average 11.5 kg of bananas, or around two fruits per week. This popularity has resulted in a total of nearly 750,000 tonnes consumed nationally.
A success due to its multiple qualities. “It’s a pleasant and nourishing product,” underlines one consumer interviewed. Another adds: “It is an essential fruit with magnesium and potassium”, as reported by the French media BFMTV. Nutritional qualities confirmed by Jean-Michel Borys, endocrinologist and diabetologist: “Bananas are particularly rich in potassium, vitamins and fiber. It also provides rapid energy thanks to its different sugars, which makes it ideal for athletes. It also helps prevent muscle cramps. »
Consumption on the rise despite global challenges
Bananas consumption in France recorded an increase of 6% compared to the previous year, a craze largely attributed to its economic accessibility. In fact, the price of bananas has increased three times slower than that of other food products, strengthening its appeal to consumers.
Read also: What are the trends in the banana market?
However, this trend could be weakened by an unprecedented drop in global exports. For the first time in several decades, these have fallen below 20 million tonnes, a level likely to affect overall supply.
Despite these uncertainties, the banana remains an emblematic fruit of the French table, combining pleasure, health and practicality.
