This year, the galette des rois takes on a special flavor… that of gold! Indeed, in around forty French bakeries, a special operation has just started. You will be able to try your luck to win a 5g gold bar. An object worth between 440 and 460 euros.
This original initiative, implemented with the Comptoir National de l’Or, modernizes the tradition of the bean while retaining its charm. No classic bean here, but one real opportunity to leave with a treasure. Cake lovers will have until January 31 to participate.
All you have to do is buy a cake in a partner bakery, scan a QR code, and hope to be the lucky one drawn at random. An innovative way to revitalize tradition, support local artisans, and delight pastry enthusiasts. So why not try your luck?
Dip into a tradition… and an ingot
Hiding treasure in the cake is nothing new. In the 18th century, noble families hid gold coins instead of beans. Today, this idea is coming back into fashion. The principle is simple: each pancake purchased in a participating bakery gives you a chance to win. Each establishment will nominate a winner, thus multiplying the opportunities.
To register, nothing complicated: a QR code on the packaging or the flyer of the cake is enough. Once scanned, you are in the running for the draw. Cities like Paris, Marseille and Toulouse welcome these partner bakeries, and the enthusiasm is palpable.
A winning operation for all lovers of galettes des rois
Beyond the pleasure of trying your luck, this initiative brings many benefits. THE ingots in play, with a purity of 99.9%are valuable investments. It’s an original way to start the year with a little jackpot. But that’s not all: by participating, you also support local artisan bakers.
The organizers are banking on this operation to strengthen the link between tradition and modernity, and it must be said that the idea hits the mark. She shows how a party can be reinvented to appeal to a larger number. So, whether you are a gourmand, a gold lover, or both, now is the time to run and buy your cake.
Here is the list of bakeries participating in the operation:
- Un Éclair de Jenny / Comptoir Alès
- Luton House / Amiens Counter
- Maison Janin / Comptoir Annemasse
- La Tradition / Comptoir Antibes
- Le Pain Helios / Comptoir Arras
- The Byzantine / Comptoir Beauvais
- Renaissance Bread / Comptoir Bordeaux
- Au Pain de Boulogne / Comptoir Boulogne-Billancourt
- Boulangeries Grenacker / Counter Breisach
- Au Boulot de Mick / Comptoir Cambrai
- Bread on the Board / Comptoir Grenoble
- The Factory / Comptoir La Ciotat
- La Case Gourmande / Comptoir Bouscat
- Flavors of Marjolin / Comptoir Levallois-Perret
- Fox Bakery / Comptoir Lille
- Aixoise Bakery, Montaigne, Fontvieille Bakery / Marseille Counter
- Fort Bakery / Metz Counter
- Emmanuel Gross / Comptoir Mulhouse
- Le Boulanger Feydeau / Comptoir Nantes
- J. Defforges / Comptoir Nice
- Maison du Bread / Comptoir Paris 6
- Sébastien Bretteau / Comptoir Paris 7
- B&S Nation / Comptoir Paris 12
- La Griotte / Comptoir Paris 16
- Circuit bakery / Comptoir Pau
- The Wood Oven / Reims Counter
- The Fournil du Saint-Julien / Comptoir Rouen
- Le Gruau Lorrain / Comptoir Saint-Etienne
- Bakeries L’Authentique / Strasbourg, Mittelhausbergen, Wolfisheim, Illkirch / Comptoir Strasbourg
- Saint Aubin Bakery / Toulouse Counter
- Bellanger Bakery / Vannes Counter
- David Delorme / Comptoir Vichy
- L’Ovalie Pain / Comptoir Vienne
The galette des rois, emblem of the beginning of the year, has never been so exciting. With this operation combining gluttony and fortune, you have everything to gain. Rediscover a tradition, support artisans, and perhaps leave with an ingot… This is a recipe that makes you dream.
Participants have until January 31 to try their luck. What if the bean turned into gold this year?
