The 2024 Ho Chi Minh City Golden Brand Award on January 3 recognized 29 outstanding companies that demonstrated their excellence in a wide range of industries, from mechanical engineering, consumer goods, clothing to food processing and services.
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The annual event was co-organized by the Municipal Department of Industry and Commerce and The Saigon Times under the leadership of the Municipal People’s Committee.
The winners collectively achieved a total turnover of more than 258,000 billion VND (10.15 billion USD), generated more than 93,000 jobs and contributed nearly 11,000 billion VND to the state budget. over the past year.
| Ho Chi Minh City 2024 Golden Mark Award Ceremony. |
| Photo : VNA/CVN |
The award selection process was rigorous and comprehensive, based on a consumer satisfaction survey and meticulous evaluation by a distinguished jury.
In collaboration with Kantar Vietnam, an independent market research company, organizers conducted a consumer survey to gauge brand recognition among participating businesses. This data led to the introduction of four special Gold Brand Award categories: Innovative Gold Brand, Sustainable Gold Brand, Youth Gold Brand and Social Responsibility Gold Brand. Additionally, companies that have consistently won the award in previous years have also been recognized for their sustained excellence.
The Golden Brand Award plays a vital role in advancing Ho Chi Minh City’s brand development strategy, elevating Vietnam’s national brand on global and regional stages.
To be eligible for the award, companies must meet rigorous criteria, including transparency, legal compliance, business ethics, human resources policies, operational efficiency, effective brand management and quality and exceptional product safety. The 2024 Prize notably focused on innovation, green transition and digital transformation, reflecting the changing priorities of the modern business landscape.
Over the past five years, the award has recognized 96 companies, ranging from emerging brands to those with more than a century of history. This diversity highlights the dynamic growth of Ho Chi Minh City’s economy.
On this occasion, Chairman of the Municipal People’s Committee, Phan Van Mai, also expressed the city’s unwavering commitment to supporting businesses, facilitating the competitiveness and prosperity of their brands in the global market.
VNA/CVN
