In mid-December 2024, the OTM NCA took part in two major press events. These meetings made it possible to establish constructive exchanges with the Parisian and Italian media, paving the way for fruitful collaborations to come. Nice Côte d'Azur continues to assert itself as a bright and ideal destination in winter, offering a sunny and friendly interlude to its visitors.
Côte d’Azur France Press Operation in Milan
On December 10, 2024, the Nice Côte d'Azur Metropolitan Office participated in a press operation in Milan, organized by Côte d’Azur France Tourism et Asset France Italy. This event brought together a delegation of around ten partners from the Riviera and attracted more than 80 Italian journalists. The day was rich in discussions and projects, allowing the OTM NCA to highlight the highlights of the coming year, with a particular emphasis on the winter season and spring 2025.
Italian journalists have shown keen interest in ambitious projects, such as the holding of the United Nations Ocean Conference in Nice and the upcoming inauguration of the Nice Port Congress Center.
The inclusion of Nice as a UNESCO World Heritage Site was also highlighted, as were the destination's promotion tools and the renewal of the hotel offering. Among the flagship establishments, the Hôtel du Couvent***** and the Hôtel Maison Albar Le Victoria***** particularly attracted attention.
Responsible tourism also occupied a central place in discussions; journalists showing themselves to be very sensitive to environmental issues and the development of soft mobility.
From January 2025, the OTM NCA press center is planning several receptions for Italian media to introduce them to emblematic events such as the Nice Carnival “The King of the Oceans”, as well as Lou Queernaval. Exhibitions and artistic events also generate great enthusiasm among the Italian media.
Annual workshop of the Press Club of the French Tourist Offices: “Escape to France”
Every year, in collaboration with the Fluxus Communication agency, the French Tourist Offices Press Club – association of which OTM NCA is a memberorganizes a special meeting between French destinations and Parisian journalists. The event allows Tourist Offices to highlight the richness and diversity of their territories. It's an ideal time to share the treasures of each destination and attract the media looking for inspiration for their future topics and tourism reports.
On December 13, 2024, the workshop brought together around a hundred participants, including journalists specializing in tourism and audiovisual production companies.
The Nice Côte d'Azur Metropolitan Tourist Office thus had the opportunity to meet 25 journalists during the “speed-meetings” and present to them the new features of the Nice Côte d'Azur destination, in particular the events linked to the Year of the Sea (full program to come) and the Nice Côte d'Azur theme in winter , with the promotion of tools to promote the inclusion of Nice on the UNESCO world heritage list, as well as gastronomy, cycling, luxury and the mountains. The journalists came with real requests or research for subjects with a view to bringing them to fruition.
As usual, this workshop stood out for its intensity and the quality of the media represented. The evening before, a friendly dinner between the members of the association was also organized to encourage exchanges and the sharing of experiences.
