Through its acquisition assistance platform, accessible via www.alomrane.gov.ma, the Al Omrane Group, a strategic public company, has revolutionized access to property. The tool, designed to meet the needs of residents or Moroccans living abroad, redefines the standards of the real estate market thanks to innovative and inclusive digitalization. Since its launch about a year ago, the Al Omrane platform has provided access to 23,223 real estate products, spread across 550 projects nationwide. It attracted more than a million visitors, nearly 9,000 of whom completed the acquisition of a property. Around 10,000 citizens requested the “Be contacted” service, while more than 5,200 appointments were made online. Multilingual and inclusive, the platform is available in Tamazight in more than 240 languages, to meet the specific needs of citizens. This platform offers other features such as customer experience evaluation.
Innovation serving citizens
Today, this digital platform stands out as an innovative model, bringing together transparency, accessibility and modernity. In addition to the vast range of real estate products offered (housing, land and commercial premises), spread across hundreds of projects across the country, the platform provides clear and detailed information, such as location, prices and local amenities. It also makes it possible to simplify administrative procedures and, de facto, facilitate access to property. An approach which reflects the commitment of the Al Omrane Group to improving service to citizens in alignment with the High Directions of His Majesty the King, may God help him. The platform has several strategic objectives, including strengthening transparency by providing equitable access to all information on available products, promoting citizen trust through total transparency, and simplifying procedures via an intuitive interface. It also improves customer relations by integrating modern listening and interaction tools, and guarantees proximity with customers.
Among the key features, interactive mapping allows you to visualize real estate on a plan. Citizen customers can filter their searches by region, city, type of property or budget, while downloadable files detail each property: surface area, price, location, nearby public facilities. Additionally, the GPS route feature helps in easily locating and reaching the identified sites, thereby easing the customer experience.
To make their investment projects a reality, citizens can request an appointment online or be contacted by a sales advisor. These requests are processed quickly, with confirmations sent by SMS. Furthermore, thanks to the complete digitalization of the process, citizens can submit their complaints via the platform. An additional innovation makes it possible to evaluate the services provided through an interactive questionnaire, thus promoting continuous improvement of this service.
Total and inclusive accessibility
Each customer can finalize the purchase of their property in the agency of their choice, regardless of their location, offering flexibility, particularly for Moroccans around the world.
This acquisition assistance platform represents much more than a digital tool: it constitutes a real revolution in the Moroccan real estate sector. Through its innovative, inclusive and future-oriented approach, the Al Omrane Group is a model to follow in the digital transformation of public services. With its growing impact, it inspires future initiatives and sets new benchmarks in the real estate industry.
