News JVTech Google makes disruptive decision that impacts millions of 4K TVs
Published on 11/27/2024 at 7:15 p.m.
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In order to better control the advertisements displayed on televisions equipped with Google TV, the Mountain View firm has decided to adopt a new display method which is very far from satisfying owners of such a screen. .
Connected TVs have clearly transformed the way advertising is displayed on screens. The Google TV interface has a lot to do with this little audiovisual revolution. Via the menus of this system, highly targeted advertisements have been displayed for several years.
The problem is that unscrupulous advertisers take advantage of the possibilities offered to them in order to deceive spectators/consumersin particular by adding links that do not lead where they should. Recently, an ad for the game Dragon Age: The Veilguard, featuring a “Buy Now” button, actually took the user to the game's YouTube page. Google doesn't really like these kinds of methods and has therefore decided to prevent them.
Giant QR codes invade Google TV
9to5Googlewhich had already noted the problem of Dragon Age advertising, reports this week that the solution found by Google to prevent this situation from happening again is none other than the addition of huge QR codes within advertisements. Users are therefore invited to scan them using their smartphonein order to access what advertisers want to show them.
If Google has not clearly explained the why and how of this change, it could well be linked to the case mentioned above. By using a QR code, the company allows Google TV users to preview the link it directs to before clicking on itwhich can prevent them from being faced with content that they do not want to see.
A rendering that is not unanimous
On the other hand, the rendering is very ugly and many believe that this choice by Google degrades the user experience. We are right to say that the company should limit itself to the promotion of films and series, content to which it is able to link directly via its interface. But Google preferred to open its ads to all types of products to earn more, to the detriment of Google TV users.
A priori, Not all Google TV users see this kind of advertising yetwhich could mean that this is a test currently being carried out by the Mountain View firm. It remains to be seen whether the latter will take into account feedback from dissatisfied users or whether this display method is intended to become more popular.
