This Sunday, November 17, Capital will explore behind the scenes of “Made in France” on M6, between promises, successes and economic challenges.
This Sunday, November 17, Capital makes its return to M6. After focusing on IKEA, the Swedish DIY furniture giant, the famous show will focus on “Made in France” is attracting more and more consumers, particularly in the food sector. On the shelves of hypermarkets, tricolor flags invade the packaging. But how can we be sure that these products are truly of French origin? Capital has investigated the intricacies of the labels and will reveal whether these promises actually correspond to the origin of the products. A dive into the agricultural and industrial sectors which poses a crucial question: are we really capable of consuming 100% French?
Capital was also interested in Sephora. Born 55 years ago in Limoges, the brand has established itself as the essential reference in beauty, not only in France, but also internationally. The show's teams reveal the secrets of this dazzling success. Between innovations, commercial and marketing audacity, discover how this brand has conquered the whole world. Numerous testimonies and exclusive archives will be available.
“Made in France” facing the challenge of slashed prices
If producing in France appeals with its promises of quality and proximity, this comes with a major challenge: cost. In this report, Capital will also highlight the strategies that several companies use to offer affordable products while remaining 100% French. M6 viewers will discover the brand The French Briefwho knows a success–story in the clothing sector. To finish, Capital went to meet a young company specializing in household products, determined to prove that “impossible is not French“.
This number of Capitaltitled Cocorico: who benefits from the Made in France brand?promises an evening rich in revelations.
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