It’s the literary season for booksellers. The award-winning books are awaited by all literature enthusiasts. They benefit from specific stands at the entrance to stores, so that the reader does not miss them, or so that he does not have to look for them.
Highly anticipated books
Madeline Renault reorganizes the shelves of the Hisler bookstore in Albi. The winning works have just arrived. It must highlight these new features eagerly awaited by readers. “It’s an important moment because the Goncourt and Renaudot prizes are the ones that everyone was waiting for.”
A prolific and crucial period
In a large city center bookstore, like here in Metz, nearly eighty thousand titles are generally offered to readers. With the Christmas holidays coming up and the literary prizes, nearly 100,000 titles are available to customers. Goncourt, Renaudot, Femina, Prix de l’Académie, the definition of the best book for a bookstore manager is different from that of the juries. ” I’m the boss, I manage the finances. It’s the one that sells the best, that’s the best. ” Simone Hisler – Libraire
Leader products to boost sales
Literary prices are purchasing engines. Sometimes there are surprises. We come for one work and buy another. “ It’s a novel that surprises me a lot. I feel like there are no active characters, and that confuses me. I don’t think I’ll take it. On the other hand, I’m going to buy this other one, because I like trees. ” A customer of the Hisler bookstore
In the city and in the countryside
About forty kilometers from Metz, in the small town of Bouzonville, there is also a bookstore in which literary prizes have their place in the window… but not only that! We notice a customer, she has already chosen a book, but stops in front of the new Renaudot prize. She tells us she appreciates all the new releases and particularly the award-winning books. ” The story is very interesting and I might give it a try. ” A customer of the L’Évasion bookstore
Literary prizes are therefore an undeniable sales force. With his novel “The Anomaly”, Prix Goncourt 2020, Hervé Le Tellier sold more than a million copies of his book.
