There are many ways to win in life. And to win, achieve a goal, experience success or make a dream come true, you have to believe in it and demonstrate perseverance. However, this is not enough. Support from those around you and a bit of luck play a major role. This is what the National Lottery with new spots, in collaboration with the agency TBWA.
The Belgian Cat Maxuella Lisowa-Mbaka, the drummer Lander Gyselinck and the skater Loena Hendrickx take the leading roles in this campaign. Everyone won, in their own way. With the awareness that this victory would not have been possible without the support of those around him and… a bit of luck. A chance that Maxuella, Lander and Loena share in turn, by helping, inspiring, supporting others.
Three stories, three poetic film subjects which immerse us impressively in the lives of the three protagonists. We follow their personal path to success, from milestone to milestone. There we find those who mattered, as well as all the people who can now count on their support and inspiration. It is not a chronological sequence, but a succession of symbolic images arranged in a superb choreography by the director Koen Mortier, of Czar, with Music by Lander Gyselinck.
The spots end with a strong message: “You never win alone”. Like Maxuella, Lander and Loena share their happiness with others, each National Lottery winner shares their success with many organizations and charities that make a difference in our society.
In addition to the spots, which can be found on TV, online and in cinemas, the campaign includes videos for social networks which further explore the stories of Maxuella, Lander and Loena, with interviews and exclusive behind-the-scenes images of the campaign .
Credits:
CLIENT
Client: Lottery National Lottery
Client contact: Jannie Haek, Joke Vermoere, Mieke Vandenbossche, Loes Mispoulier, Koen Van Der Haegen, Nicolas Godelaine
AGENCY
Agency: TBWA
Chief Creative Officer: Jeroen Bostoen
Creatives: Thomas De Vreese, Dieter Vanhoof
Creative Contact Director: Niels Verhaert
Social Creatives: Sander Vermeylen, Pol Labaut
Chief Strategic Officer: Sylvie Dewaele
Strategic Planner: Nick Moors
Account Director: Hadoum Ghassab
Account Manager: Lotte Van Heddegem
Account Executive: Elisa Dausimont
PRODUCTION
Head of Production: Mieke Vandewalle
Agency Producer: Cindy De Mooter & Shana Duprez
Production Company: Czar
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
Director: Koen Mortier
DOP: Menno Mans
Art Director: Geert Paredis
POST-PRODUCTION COMPANY: MAKE
Post-producer: Leslie Verbist
Offline: Manu Van Hove
Online: Pierre Mailly
Grading: Laurens Orij
Sound: Jan Pollet
Music: Lander Gyselinck
MEDIA
Media agency: Initiative