HGregoire and Le Prix du Gros today announce a new strategic partnership. Source: HGregoire
HGregoire, a leader in the North American automotive sector, today announces a strategic alliance with Le Prix du Gros to redefine the customer experience. HGregoire thus becomes a major partner of the group, allowing increased synergy and a common vision for the future of the automotive market.
This alliance brings together the strengths of these two market leaders to deliver an even more remarkable customer experience, drive technological innovation and increase growth opportunities for employees and dealers alike.
This partnership will allow Le Prix du Gros to benefit from HGregoire’s advanced technology, network and expertise, offering customers a wider choice of new and used vehicles. Additionally, all general managers of Le Prix du Gros franchised dealerships will become co-owners, participating directly in operations and long-term growth potential.
“HGregoire has constantly been able to innovate in the fields of technology, customer experience and supply, while always having the customer’s interest at heart,” explains Benoît Dusablon, president of Prix du Gros. HGregoire’s remarkable journey reflects our values and our vision. I am confident that this new model will benefit our managing directors, staff and customers across all our branches, and will create great opportunities for future growth and innovation. »
HGregoire is committed to working closely with Benoît Dusablon and his team to continue its growth through its dealerships, meeting consumer needs and integrating new partner dealerships into the network.
“All members of the HGregoire team feel a deep sense of respect for Benoît, his extended team and his other partners who, like him, have dedicated their careers to meeting customer needs,” adds John Hairabedian, president of HGregoire. By combining our strengths and welcoming new partners, we will be ready to meet the evolving needs of the community in this key region of Quebec. »
In total, Quebec has 11 Le Prix du Gros dealerships while 35 HGregoire dealerships are spread across Quebec and the USA.
