Still as active on his networks, Booba has not remained indifferent to the buzz of the spread El Mordjene which despite its success has just been banned in France and many consumers are looking for a solution to obtain it.
After sharing the video of Inoxtag introducing his sherpas to the hit Dolce Camara and having had a tense exchange with Cédric Doumbé on the social network X, Booba spoke about one of the current phenomena on TikTok, El Mordjene Cebon. The Algerian spread became popular thanks to the application except that the European Union took the decision to ban it in Europe. “Algeria does not meet all the conditions necessary to allow a third country to export to the European Union goods containing dairy products intended for human consumption in compliance with European requirements in terms of animal health and food safety” justified the authorities on this sanction.
In France, Carrefour had taken the lead by declaring that it wanted to distribute this spread in the coming weeks, but for the moment convoys of this merchandise are blocked at the French border at the port of Marseille. In the United States, where he has been based for several years in the city of Miami, Booba also seems to have some difficulty obtaining this El Mordjene product, “Who has a plan to get some El Mordjene spread?“he commented with a photo of a jar of the famous spread which is clearly not sold across the Atlantic at the moment.
According to the Algerian Consumer Protection Organization, the reason for the blocking of the spread in Europe because of European standards is not the one mentioned by the authorities and would realistically be a fear of competition losing market share.
