The singer and actor, Sabrina Carpenter has upended everything in the most fun way imaginable—literally. Carpenter appears in a commercial for Dunkin’s new Brown Sugar Shakin’ Espresso, to which fans are responding—well, in a humorous way. The celebrity enthusiastically promotes the new shaken espresso in the commercial, but it’s her expressions—and a specific line—that have caused the most attention.
In response to her enthusiastic shaking in the commercial, one fan on social media summed up the general bewilderment by writing,
“Shake that what Sabrina?”
And that’s only the beginning. The advertisement’s use of the term “shake that es” seems uncannily similar to something else, which sparked a flurry of online responses. Whether on purpose or not, though, the humor in it all has given Dunkin’s new drink promotion an unexpectedly entertaining element.
Although Carpenter’s contribution to the partnership is to advertise the beverage, viewers are drawn to the oddball aspects of the commercial.
Fans react with laughter while some criticize
Social media has been buzzing since the ad dropped, with fans making the most of every detail. Some found themselves more amused by the double entendre than anything else. One tweet poked fun at the commercial’s catchphrase, saying,
“oh, shake that es kinda sounds like shake that a-”
complete with crying emojis. The fact that this playful phrase has fans questioning what they’re really hearing has taken over the conversation.
Carpenter’s bold wardrobe choices also stirred opinions. One viewer bluntly tweeted,
“Why is she always dressed like a drag queen?”
while another jumped on the bandwagon, suggesting,
“We will not be drinking this.”
Despite the criticism, some fans were still fully supportive, even crowning her
“People’s princess,”
and choosing to focus on her star power rather than the confusion caused by the ad’s dialogue. Of course, comparisons were inevitable, with one person humorously referencing the famous Al Pacino Dunkin’ commercial, saying,
“I hope this works out better for her than it did for Al Pacino.”
In case you missed it, Pacino’s attempt to promote Dunkin’ a while back didn’t exactly leave the best impression, so fans are hoping Carpenter’s collaboration fares better. But another fan just couldn’t resist quipping,
“Al Pacino did it better,”
adding a touch of friendly competition to the mix.
Others took issue with the drink’s name, questioning why Dunkin’ didn’t go in a completely different direction, as one tweet suggested,
“Why didn’t they call it that me espresso or some shit?”
And as always, there’s the occasional conspiracy theorist in the crowd, with a user hilariously claiming,
“there are subliminal messages in this video.”
The buzz around the drink & more
There is more to this story than just fan reactions, even beyond the social media circus. The partnership between Sabrina Carpenter and Dunkin’ is a component of a larger marketing campaign that supports her ongoing ascent in the music business. The celebrity has shown she is a formidable force by integrating into marketing with ease after a successful album release.
The collaboration also aligns with Dunkin’s objective of engaging Gen Z through pop culture icons like Carpenter to keep things interesting and current. This partnership combines music, youth, and, of course, espresso at a time when coffee companies are vying for the attention of younger consumers. The Brown Sugar Shakin’ Espresso is a cold coffee beverage that appeals to those who enjoy sweetened drinks.
It is ideal for a generation that enjoys iced coffee throughout the year. Despite some conflicting opinions, it’s clear that the marketing is making people speak, whether it’s about Sabrina’s memorable slogan or the drink itself.
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Edited by Nimisha Bansal
