A commercial custom coming straight from the United States, Black Friday arrived in France in the early 2010s. Since then, one Friday a year has been dedicated to “price cutting” (at least, in theory) in many sectors, particularly in tech. This year, he is set for November 29more merchants got into the habit of starting hostilities a week earlier as part of what they call “Black Friday Week”. During the event, you will have to be vigilant regarding false promotions which exist aplenty. Our Consumer journalists will be hard at work sorting out the truth from the falsehood. You will find all our articles on this subject via our Consumption page.
Lowest price guaranteed by Amazon, how does it work?
Extending the event by a week also increases the chances of missing out on good opportunities. However, you should know that Amazon sometimes practices a so-called pricing policy. lowest price guaranteed. The company confirmed to us that this will also be the case during Black Friday Week. This means that Amazon automatically reimburses you the difference if you buy a product on their site, and it ends up on sale a few days later. Ditto if you miss a promotion.
This win-win solution allows the consumer to ensure they obtain the lowest possible price on Amazon without having to scan the site every day to monitor price developments. Furthermore, on the most popular products like the PS5, this also makes it possible to anticipate to avoid stock shortages. However, it's a gamble.
For example, let's say you buy a Samsung Galaxy S24 for €799 with 128 GB of storage on Amazon, but the same version ends up at €649 the following Tuesday. The company will then reimburse you €150. For the merchant, it is also very interesting since his customer will not delay his purchase. From the start of the event, you will then be able to purchase the product that interests you without delay.
Our predictions
Although we still don't know which products will benefit from the best discounts, there are some great classics in the field of household appliances and new technologies. Certain brands are in fact known for playing the Black Friday game. This is the case with Tineco for example, which offers vacuum cleaners that generally received fairly good ratings in our tests.
In the field of coffee machines with grinders, it is not uncommon for De'Longhi to lower the price of its bestsellers. This is very often the case with the De'Longhi Magnifica S that we tested, an essential model, which benefits from attractive discounts every year.
Another highly demanded product, the oil-free fryer, or airfryer, is the star product of the year 2024. Without a doubt, this segment will see numerous promotions flourish at most merchants. The Ninja Double Stack XL, which we really liked during our test, is already discounted by 23% and available at the price of 209 euros, instead of the usual 269 euros.
Also note that some Samsung TVs will likely be on sale, like last year. But if Samsung is used to offering refund offers, that will not be the case this year, the brand confirmed to us. Instead, immediate discounts will be offered. The artists' TV, as they say, the “The Frame” model, is already offered at €999 in 55 inches, instead of the usual €1299.
Still at Samsung, the most high-end soundbar, the HW-Q995D this year, is still dropping in price during the event. It is already available at €990 compared to €1499 excluding promotion. If you can afford it, this is a model of choice for transforming your living room into a home cinema. Following our test, the Q995D quickly rose to the top of our ranking of the best soundbars.
The LG OLEDs, some of which appear in our guide to the best TVs, will also be televisions to watch closely, because we have always found them at good prices during the last five editions of Black Friday. It never fails!
Bluetooth headphones in general are also sensitive to price drops, especially Anker Soundcore, Jabra and certain Sony models. These brands systematically answer the call.
Apple AirPods Pro could also benefit from a small discount, but discounts on the Apple brand can be counted on the fingers of one hand and are generally low. You'll be more likely to find classic AirPods on sale.
You may also find some discounts on iPhones but not on the latest models. You will have to accept having a slightly older phone.
Security cameras are also one of the great Black Friday classics. Ezviz is used to promotions, particularly on Amazon, but other brands also lend themselves to the exercise.
It's not just tech that will benefit from promotional offers, since in the well-being segment, beard trimmers are also products that are regularly reduced.
Of course, these are assumptions based on our observations over the years. However, to be sure to find the best offer, we advise you to monitor our guides dedicated to Black Friday, which will appear throughout the week, until D-Day Friday, November 29.
Some links are affiliated and may generate a commission for Capital. Prices are given for information purposes only and are subject to change. The content presented was written completely independently by a professional journalist.
