The past few days have seen a spectacular acceleration in leaks regarding the Nintendo Switch 2. From high-definition photos of a mock-up of the console to detailed images of accessories in the works, the Nintendo universe is teeming with confidential information. The Japanese manufacturer finds itself with its back against the wall in the face of this unprecedented situation which threatens to reveal all the secrets of its next console even before its official announcement.
Analyst Serkan Toto, CEO of Kantan Games and recognized expert on the Japanese video game industry, does not mince his words: “Nintendo is certainly watching all these leaks with concern. The situation is becoming so critical that it could force the company to communicate sooner than expected.. An analysis which takes on its full meaning in view of the current context.
Ideal timing to hit hard
The month of January represents a golden window of opportunity for Nintendo. The end of year holidays have passed and players are waiting for new exclusives. The parallel with the launch of the first Switch is striking: announced on Friday January 13, 2017, it was released the following Friday March 3. According to a Chinese leaker who predicted all the information from the latest Nintendo Direct even before its broadcast, the Switch 2 will be announced on Wednesday January 8.
The latest information from Italy, relayed by the specialized media UAGNA, mentions a release scheduled for Friday March 28, 2025. This three-month window between announcement and release would give Nintendo the time needed to orchestrate a massive marketing campaign and efficiently manage pre-orders.
Preparations that betray imminence
Accessory manufacturers no longer hide their preparations. Images of cases, screen protectors and other peripherals are circulating openly. These companies are already positioning themselves for launch, making it clear that the production phase is underway. Nintendo will have to quickly regain control of its communication to prevent other sensitive details from being revealed.
The president of Nintendo, Shuntaro Furukawa, has also confirmed that the new console will be presented before the end of the fiscal year, i.e. March 31, 2025. An announcement next week would make it possible to maximize the media impact while respecting this calendar. Given that Nintendo’s next investor meeting will take place on February 4, it’s a safe bet that the company will want to reassure them by having presented the Switch 2 a few weeks earlier.
An ecosystem ready for the transition
Nintendo has intelligently prepared the ground. The confirmation of backward compatibility and the transfer of the Nintendo Switch Online service to the new console shows a desire for a smooth transition. The most of 130 million Switch owners will be able to keep their game library, a strong argument for quickly adopting the new machine.
Third-party developers also seem to be in the starting blocks. Sources indicate that several major studios are already working on optimized ports and exclusives. The secret presentation of the console during Gamescom 2023 would have particularly impressed the professionals present.
Technical specifications that are already attractive
Leaks reveal a console that retains the essence of the Switch while taking a major technological step forward. The integration of NVIDIA’s DLSS promises increased performance without compromising battery life. The larger screen and magnetic Joy-Cons demonstrate thoughtful ergonomic improvements.
Rumors also mention the release of the long-awaited next Mario Kart 9 at the launch of the consoleas well as improvement patches for games released on the first iteration of the console.
A favorable economic context
Sales of the original Switch are showing signs of a natural slowdown after seven years on the market. The market is ripe for a new generation, and Nintendo has the financial resources to ensure a major global launch.
Analysts predict immediate commercial success, driven by the Switch’s massive installed base and the appeal of new features. The price positioning, although not confirmed, should remain within the accessible line that has made Nintendo successful.
- An announcement next week seems inevitable given the multiplication of leaks
- The release date of March 28, 2025 is part of Nintendo’s historic strategy
- The Nintendo ecosystem is ready for a smooth transition with backward compatibility and transfer of services
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