While Apple had been working for several years on a project allowing you to have a new iPhone every year thanks to a monthly subscription, the company has just abandoned it, according to Bloomberg.
After the Apple Car, Apple is abandoning another project this year. According to Bloomberg, the American giant has been working since 2022 on the creation of a monthly subscription, as the company does for a service such as Apple Music, which would allow you to obtain a new iPhone every year.
After postponing the creation of this subscription until 2023, the company abandoned it, disbanding and reassigning team members to other projects. It was also responsible for the “Apple Pay Later” service, which allowed you to pay in several installments when making a purchase and which the company ended last June.
Preserve operators
Among the reasons for this abandonment, Bloomberg mentions Apple’s desire not to rush its many partner operators around the world. The latter in fact support their package offers themselves by subsidizing the smartphone through the monthly telephone subscription.
Bloomberg also mentions a legal risk: as with the “Apple Pay Later” service, Apple’s offer would have forced the company to meet the same regulatory requirements as a credit company.
If this project had seen the light of day, customers who subscribed to this subscription would have been billed on the same Apple account that was used to subscribe to services like iCloud+ or Apple Music and to download applications.
Still according to Bloomberg, this project could have replaced two programs offered by the company, but only in the United States. The first, “iPhone Update Program” ($39.50 per month), allows you to obtain a new iPhone after making 12 payments.
The second, “Apple Card Monthly Installments”, allows you to pay monthly with the Apple Card (bank card created by Apple) instead of paying all at once for the purchase of an Apple product.
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