For the second time this year, Amazon will launch these famous Prime Days. This exclusive event from the e-commerce giant, which will be held on October 8 and 9, 2024, is an ideal opportunity to make savings on a wide range of products, all departments combined. To maximize your chances of getting the best deals and avoid disappointment, Numerama shares three essential tips for taking full advantage of Amazon promotions.
As usual with Prime Day (yes, we say Prime Day in the singular!), Amazon is offering a host of promotions and discounted prices on a selection of products in all categories. Offers will invade Jeff Bezos’ platform from October 8 at midnight.
This event rewards the loyalty of “Prime” members with exclusive promotions, in addition to the multiple benefits included in the Prime subscription. Here’s how to take advantage of it.
The date of Prime Day 2024
Prime Day takes place from Tuesday, October 8 at midnight to Wednesday, October 9 at 11:59 p.m. Already last summer, the American giant had chosen the same days of the week for its latest edition which was held on July 16 and 17, during the sales period.
Our 3 steps to finding a good deal on Amazon during Prime Day
Reasoned consumption and promotional period are not incompatible, provided you have correctly understood your purchases. To avoid regretting that “beautiful handmade phone case” or that “magnificent neon red vacuum cleaner” of three tons, but ineffective, both of which were worth it, follow these tips scrupulously.
1. Prepare before the flash sales period
We can never repeat it enough as commercial techniques manipulate our most primal instincts to perfection, but we must prepare before buying. Even though we know it, it is often difficult to resist, and the less we feel concerned by the traps that our impulses set for us, the greater the risk of being caught in the game.
The best way to avoid any unnecessary expenses, or any internal battle to resist the wheels of marketing, is to properly anticipate your purchases. A list and a budget will help you avoid many pitfalls and you will approach any commercial event of this type with confidence. Visit our thematic buying guides to find the right product according to your needs. You will find advice on making your choice as well as a selection of tested and approved models:
Once your list is established, remember to check prices a few days before Prime Day begins. Although Amazon is one of the most reliable shopping platforms, it can happen that you find crossed out prices, sometimes exaggerated. Furthermore, be wary of excessively low prices and favor offers marked “Prime” to avoid unpleasant surprises.
For those who are more picky, you can use the Chrome extension Keepa to check the price evolution over the last 30 days, and see if it is a good deal or not.
2. Log in as soon as Prime Day opens and several times during the day
List in hand, all you have to do is go to Amazon to take advantage of the best promotions.
You should know that Amazon renews its offers throughout the event. If that air purifier or gaming mouse you spotted is full price at 9 a.m., it might be half the price at the end of the day. While some sharp fingers will click at a frenzied pace to refresh the page every two minutes, there’s no point in getting that far.
Some advice once on Amazon
- Choose “Prime” offers
- Directly enter the product name in the search box
- Take the time to read reviews
- View the full technical sheet
- Make sure it is a new product
- Check if the store is official and reliable
However, if you see an interesting promotion on a product on your list, don’t hesitate too long. Stocks are not unlimited and you have to act quickly. Especially on recent products or well-known references from major brands. Hence the importance of preparing ahead of the event to avoid giving in to this irrational fear of missing THE good deal, or worse, of being a victim of emergency marketing and succumbing to compulsive purchasing. , rarely useful.
Please note, all categories are affected by flash sales. You will probably be tempted to discover their “gaming” or “connected object” selection, but what’s the point if what you want to buy on sale is: a laptop? By entering the reference of what you are looking for directly in the search field, you avoid the risk of temptation.
3. Follow the special Amazon Prime Day 2024 guide on Numerama
Taking full advantage of Prime Day deals can be time-consuming. To save you research and prevent you from making the wrong choices, Numerama will regularly update a guide listing the best offers across the entire tech aisle. As at every commercial event, you will find a selection of good deals on smartphones, PCs, tablets, robot vacuum cleaners and much more. The offers will not necessarily be the most attractive in terms of discount percentage, but the most profitable in the medium to long term.
We consider that Prime Day is more of an opportunity to equip yourself with quality products than to multiply cheap devices of poor quality. You will find in our guides, a selection of affordable models with excellent value for money.
What is Amazon Prime Day?
Since 2015, the largest marketplace has launched a short two-day period several times a year during which good deals and bargain prices abound.
Amazon has long called this period “Prime Day”, but recently, the merchant site has allowed itself some fantasies regarding its original name. For this edition, Amazon seems to have chosen the term “ Prime Flash Days » and communicates around its “flash sales”.
Regardless of the bottle, as long as you’re drunk, the principle remains the same and only Prime subscribers will be able to take advantage of flash sales during Prime Day.
As we said above, Prime Day offers are reserved for subscribers to the Amazon Prime service. Creating a simple account is not enough and it is imperative to subscribe to the Amazon premium subscription to benefit from it. The subscription is paid and for €69.90 annually, or €6.99/month, you become a member of Amazon Prime and access several benefits including:
- Delivery within 24 hours for Amazon Prime-branded products
- Access to the Amazon Music music streaming platform
- Membership to the Amazon Prime Video SVOD service
- Storing your photos on the Amazon cloud
For those who don’t want to spend a cent, but still want to take advantage of Prime Day deals, it is possible to get a free 30-day trial subscription for any new registration.
When will the next Prime Day take place?
Prime Days take place twice a year at fairly short intervals. Usually, the first edition takes place in mid-July and the second in October. We will therefore have to wait until summer 2025 for the next edition of Prime Day.
