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(Added details from the report to paragraphs 2 and 5, and background information to paragraphs 6 and 7)
Apple Inc AAPL.O has resumed discussions with OpenAI about using the startup’s generative AI technology to power some new features introduced in the iPhone later this year, Bloomberg News reported on Friday.
The two companies began discussing terms of a potential deal and how OpenAI features would be integrated into Apple’s next operating system for the iPhone, iOS 18, according to the report, citing people familiar with the subject.
Apple and OpenAI did not immediately respond to Reuters’ requests for comment.
Bloomberg reported last month that Apple was in talks to license Google’s Gemini chatbot for new iPhone features.
Apple has not yet made a final decision on which partners it will use, and could strike a deal with OpenAI and Google (Alphabet Inc. GOOGL.O) or choose another provider, according to the Bloomberg report.
Apple has been slower to deploy generative AI, which can generate human-like responses to written questions, than rivals such as Microsoft MSFT.O and Google, which are integrating it into their products.
Tim Cook, Apple’s chief executive, said in February that the company was investing “significantly” in generative AI and would say more about its plans to use the technology in the during the year.
