Suntory, a member company of the Union des Marques and signatory of the Faire program, has chosen to calculate the carbon footprint of its Oasis and Schweppes 2021 and 2022 brand campaigns using the Oneframe methodology. The objective for Suntory was to create, from this reference year, a solid, reliable and transparent basis for the footprint of its multimedia campaigns and then define a reduction trajectory over time.
The calculation was carried out in the last quarter of 2023, by the BL Evolution teams and confirms the relevance of the guidelines shared in Oneframe for measuring the carbon footprint of advertisers’ communication campaigns.
“Our objective was to be able to verify the feasibility of a homogeneous and comparable measurement of our carbon footprint linked to the production of content as well as their distribution for all of our communication channels (media, events, brand content and influence ). The results obtained demonstrate that the One Frame methodology is solid and operational for all of these channels. Its application by all advertisers could in the medium term allow us to create common benchmarks and learning that can support and accelerate our decarbonization strategy” indicates Gisèle Cormier, Media & Influence Director France, Head of Media Europe at Suntory
“ Based on the recommendations of theEU Oneframe initiative brands to calculate the carbon footprint of the Schweppes and Oasis campaigns, Suntory demonstrates the operational relevance of our approach. Suntory teams thus contribute to the deployment of a robust and transparent method designed to effectively equip media teams in their decarbonization approach. “, commented Sophie Roosen, Brand & Impact Director of the Union des marques.
The summary of the work can be found here.
