Paris Saint-Germain continues its international development by partnering with Culture Capital, an online trading platform created in 2022. An exclusive agreement which will extend until the 2025-2026 season, aimed at strengthening establishment of the club in the Asian region.
PSG partners with Culture Capital until 2026
“We are delighted to welcome Culture Capital among our partners in Asia. Its growth and ambition make it a natural ally of Paris Saint-Germain and we are convinced that this collaboration will further strengthen our connection with our supporters across Asia,” comments PSG Director of Global Partnerships, Nicola Ibbetson.
For several years, Paris SG has multiplied initiatives to establish a lasting presence in Asia: summer tours, adapted digital content, and local collaborations. This partnership with Culture Capital is therefore part of a broader strategy aimed at making PSG a global brand. As for Culture Capital, designated official regional partner of PSG, it will benefit from visibility among Asian supporters of the Parisian club, in this geographical area.
