Unique, “incredible experience”, breathtaking view… Le Figaro visited the new luxurious room at the Parc des Princes

“Experience”. The word comes back repeatedly in the mouths of the representatives of PSG and the Accor group at the time of presenting “a pretty crazy place”said Alexandre Assous, director of the Novotel brand. A place “where you can enjoy the comfort of a hotel room with the excitement of a live match, from the stands”. Because yes, it is now possible to spend the night in the lair of Paris Saint-Germain, in what is called La Suite Novotel by ALL.com at the Parc des Princes, after having attended a match in privileged conditions. A permanent room at the Parc. It was unveiled to a few journalists on Saturday, before the match between Luis Enrique’s men and Brest (3-1). On Wednesday, before PSG-Girona in the Champions League, foreign media will be able to rush there in turn.

Friday, September 27, during the reception of Rennes, it will be the D-day, the date on which the first customers will be able to take advantage of this unique device. The room, a bit small but equipped with a beautiful bathroom (about twenty square meters in all) and of course all comfort, is located on the seventh floor of the Porte de Saint-Cloud enclosure. The adjoining terrace, equipped with a sofa, offers a breathtaking view of the pitch. The lucky customers will be able to follow the match in privileged conditions. Note that you can see the pitch from… the bed. “It’s an experience that we want to be as premium as possible, as enriched as possible.”swears Alexandre Assous, who does not hide his pride in seeing this project come to fruition: “It’s the opportunity to create a unique place in the world, a hotel room in a football stadium, to do something that has never been done”he assures.

Let us recall that the Accor group, via its subsidiary All, has been one of the partners of the capital club since 2019. It is no longer found on the Parisian tunic today, but the links are still as strong between the French champions and the group led by Sébastien Bazin, former boss of the club under Colony Capital, until the sale to QSI in 2011. PSG is pleased to “to go beyond the limits” in what it can offer with its partners. “It’s not just about putting a logo on the jersey, it’s about creating experiences”we breathe, assuring that this hotel room at the Parc is the fruit of joint work between the teams of the two entities. “It shows how much we are trying to do things differently and to bring our partnerships to life. More than visibility or ticketing, it is about bringing something different to life for supporters.”promises another Parisian source.

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Ask for the program

What’s on the agenda for future customers of this extraordinary service? Departure from the Novotel in Suresnes, under the guidance of the dedicated butler, Laure. Transfer to the Parc des Princes. “We are lucky to be able to have our customers arrive in the official car park where the players and managers are, among others. And when they come back up, they pass in front of the players’ corridor. It’s really incredible. They are behind the scenes at the Parc des Princes, right up to this pretty crazy viewpoint.”assures Alexandre Assous. Drinks before, during, after, catered meal for the evening linked to the match poster and even personalized, attentive staff, complimentary bathrobes, breakfast prepared at the Molitor hotel, located a few hundred meters away… Everything is planned so that customers are treated like kings.

Which customers will also be entitled to a visit of the Parc des Princes similar to the usual Stadium Tour after their breakfast and before returning to Suresnes. The whole lot. They will also be able to enjoy the special atmosphere of the stadium empty for the night, alone in the world, alone in the Parc. “The first customers will be All members who have won auctions on the loyalty program section. We will soon be launching a number of competitions on social networks, on Novotel.com, and multiplying operations with different audiences in order to make it accessible to as many people as possible. Ultimately, we aim to be able to distribute it as widely as possible, including to non-members.”explains Mr. Assous. Anyone will be able to rent this room in the coming weeks or months. What price? Suspense. It will not be accessible to all budgets…

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Superstructure

A high cost for customers. A cost also in terms of space. It is not a question of a corner of the Parc des Princes being redeveloped. Everything had to be built from A to Z, building a «super structure»a box delivered this year after two years of work. It was necessary to plane a few seats for this… Note that the said room, comfortable, functional, with polished finishes, will only be accessible on match nights, and only for matches scheduled from 7 p.m. Otherwise, it can be used as a luxury box. Double room, with the possibility of having an extra bed for a child. Customers will also be able to invite guests for the match.

Facing Strasbourg, at the beginning of October, we already know the method of allocation. Alexandre Assous explains the process: “For a few years now, we have been doing “escort kids”, these children who accompany the players when they enter the pitch. These are Novotel rights that we can activate twice a year. There was an auction system. There were 10 auctions made by members who wanted to treat themselves to this for their children and we have an 11th with the “escort kid”, plus the night in the room”. And to add: “We are delighted to have the chance to launch this unique project. At Novotel, mixing experiences is something important. They can be re-energizing, relaxing, having a work seminar and having the children come over on the weekend… Lots of different experiences. In this case, this one is around comfort and sport.”. Never seen before. And an idea that could spawn offspring. It is not out of the question to see other rooms spring up in the Parisian enclosure in the future.