The communications group will launch a single platform for all of its businesses, and invest 400 million euros over four years in data and artificial intelligence.
“Havas is at a great moment in its history with very positive results and we must take advantage of this to accelerate”, confides to Figaro Yannick Bolloré, CEO of the communications group. This is why the latter presented a new strategic plan on Tuesday morning on the sidelines of Cannes Lions, the major annual meeting for advertising professionals. Named Converged, “it opens a new chapter for Havas in preparation for our probable IPO between the end of 2024 and the beginning of 2025”he continues.
Havas’ parent company, Vivendi, is in fact studying a split project into four entities, where the communications group, Canal+ and a division bringing together Lagardère (Hachette, Europe 1, Le JDD, Lagardère Travel Retail. ..) and Prisma Media (Current Woman, Leisure TV…) would be listed individually on the stock exchange in order to strengthen their valuation. In 2023, Havas achieved a turnover of 2.87 billion euros (+4.3%), a historic record for the French group.
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