In a resilient statement, KTM USA outlined its future, reaffirming its unwavering commitment to innovation, competition and its customers. Entitled “Overcoming Adversity: KTM Charts a Path to the Future and More Victories,” the message highlights the challenges faced in 2024 while projecting the Austrian brand into a promising future.
KTM USA describes 2024 as a year of contrasts, marked by thrilling victories and obstacles to overcome. With 150 victories and 11 new world titles added to its impressive list of 341 FIM titles, the brand remains an essential force in competition. However,
KTM does not hide the economic challenges that have hit its organization, emphasizing that these challenges are an opportunity to reinvent itself and strengthen itself.
The READY TO RACE philosophy is at the heart of the DNA of
KTM. It guides the brand not only in its sporting exploits, but also in its way of facing an economic crisis which has forced KTM AG to initiate restructuring. This strategic realignment, described as a “ opportunity to refuel and reinvigorate », is accompanied by a promise: that of maintaining quality products and services for customers through its network of dealers.
2024 saw KTM reveal no less than
59 new models, organize international media events and regain its place at EICMA with an imposing stand. The brand has also planned the launch of new models for early 2025, promising to maintain its position among the European leaders in the sector.
In
the next 90 daysKTM is focused on stabilizing its business while laying the foundation for sustainable growth. The brand reaffirms its desire to innovate and remain a reference in the field of extreme, adventurous and high-performance motorcycles.
READY TO RACE is more than a slogan for KTM
Despite the obstacles, KTM remains determined to accelerate towards a brighter future. This press release reminds us that the race, a metaphor for its existence, is made up of challenges to take on and objectives to achieve. With READY TO RACE as your compass,
KTM seems determined to overcome the ruts to continue to mark the history of motorcycling, on and off the circuits.
Below is the press release relayed by superbikeplanet:
« READY TO RACE is more than a slogan for KTM. It defines our existence. In competition, there are ups and downs, daring and disappointment, victory and defeat. 2024 was a year of conquests but also of challenges for the company. As we approach 2025 and beyond, there are even more jumps, ruts and bumps ahead – but we're not letting off the gas.
2024 has been a remarkable year for KTM, marked by bold innovations, thrilling victories and unwavering dedication to customers. While challenges are part of any great journey, we see them as an opportunity to accelerate toward an even brighter future.
It's no secret that KTM AG is navigating a changing economic landscape. However, as our READY TO RACE mantra suggests, we take this moment to realign, refuel and reinvigorate. KTM remains fully committed to delivering exceptional experiences to its current and future customers. We will continue to generate enthusiasm and find our way back to the podium.
Racing is where we demonstrate our brand, our engineering and our passion for racing. Over the past year, our teams have continued to achieve feats. We started the season with an impressive 341 FIM World Championship titles. Racing calendars around the world have included more than 1,480 starts and brought us 246 podiums and 150 victories in various disciplines. Sure, there were struggles and injuries – that goes with the terrain – but KTM impressively added 11 more hard-earned titles to its tally.
Outside of the race track, the KTM brand has also been extremely active this year. The brand unveiled 59 new models, organized three international media launches with the participation of 152 media partners, successfully organized three customer events with 283 participants and returned to EICMA, the world's largest motorcycle show, with a 1,635 m² stand and 17 new KTM products.
We have put a lot of effort into these new bikes and we are trying hard to maintain our momentum in the right areas. KTM is applying the same forward-thinking approach during this restructuring phase. Our goal over the next 90 days is to stabilize the business while laying the foundation for sustained growth and success.
Throughout this period, KTM guarantees the continuity of motorcycle deliveries through its network of authorized KTM dealers. The same goes for our spare parts, technical accessories, customer service and warranties which remain unchanged, ensuring continued and unwavering support during this period.
The work and desire to discover the latest daring, extreme and adventurous motorcycles continues. KTM is preparing the launch of a series of highly anticipated models, which will be available in dealer showrooms in the first quarter of 2025. This once again demonstrates our commitment to remaining one of Europe's leading motorcycle manufacturers throughout the year. avenir ».
