Par
Daniel Chollet
Published on
Jan 7, 2025 at 12:55 p.m.
Change at the Patte d’Oie d’Herblay!
In Val-d'Oise, in Herblay-sur-Seine, one of the largest commercial areas in France will welcome an open-air “street mall” of 7,000 square meters whose work is announced for 2025.
Baptized Airthis space shopping and of hobbies “with premium positioning”, unprecedented in the commercial activity zone, will see the light of day at the intersection of Boulevard du Havre (RD14) and Avenue de la Libération (RD106).
Premium brands
By premium, the promoter, the Strauss group, means
“brands that usually target regional shopping centers and/or major city centers. »
This crossroads is the nerve heart of the Crow's Feet. Often saturated with vehicles, it has undergone a total redevelopment for several years.
The Air project benefits from the support of the City of Herblay-sur-Seine, theVal Parisis agglomeration a you Departmental council.
“In a green setting and modern architecture”
It will combine walks, green spaces, restaurants, leisure and shopping, “in a green setting and modern architecture”, assures the municipality of Herblay-sur-Seine.
An underground car park with 260 spaces and covered bicycle parking are planned. The “mall” will extend over three levels.
La Patte d’Oie d’Herblay in figures:
58 million visitors (source Mytraffic)
Catchment area: nearly 1.5 million inhabitants, including some Parisian districts (17e notably) and a good part of the departments of Hauts-de-Seine and Yvelines.
High purchasing power: 53% (compared to 40% French average) have incomes greater than 45,000 euros per year, and 30.4% (compared to 20% French average) have incomes greater than 67,000 euros per year.
Turnover in the area: nearly €2 billion/year.
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