Almost all European car manufacturers have been in great difficulty since the entry into force of this European regulation in favor of electric cars. Their shares fell significantly in the last half of 2024, with a drop of 2.49% for Renault, 32.4% for Stellantis, 22.7% for Ford, 16.9% for Mercedes Benz, 16.4%. % for Volkswagen and 11.4% for BMW.
The reason is the low demand for electric vehicles compared to ordinary vehicles. A low enthusiasm which can be explained by the high price of this type of vehicle, the absence or insufficiency of charging points, the difficulty of use and the almost total devaluation of the vehicle after eight years of use, indicates The reason.
Read: Electric vehicles: Morocco, leader in Africa… and in Europe?
In 2026, the EU will impose a further reduction in CO₂ emissions of 20% to 93.6 grams per kilometer traveled. A difficult measure to respect by European manufacturers who will be forced to produce more electric cars. For the moment, the solution found by manufacturers to get around this difficulty is to align the prices of combustion cars with those of electric cars.
This measure will undoubtedly lead to a drop in vehicle sales and the loss of thousands of jobs in Europe. This is why manufacturers are considering setting up their production sites in Africa and particularly in Morocco, or in America, where labor and transport costs are affordable. Stellantis, for example, plans to double the production capacity of its Kenitra factory in Morocco to 400,000 units per year.
Morocco
