The Cercle des ECO organized a round table under the theme “ePayment, forward inclusion!”, at the headquarters of the Horizon Press group. Participants included Karima Zouhairi, Personal Market Marketing Manager at Bank of Africa; Rachid Driouch, head of electronic banking and mobile payment expertise at Bank of Africa; Rachid Saihi, general director of the Interbank Electronic Payment Center (CMI), and Zouheira Belkrezia, Director of Tech and Digital Innovation of the Marjane group. The meeting was moderated by Meriem Allam, publishing director of the newspaper Les Inspirations ÉCO.
The first experience is important and must go well, so that it becomes a click. It is from the customer experience, and its feedback, that we can detect areas for improvement or flaws to be corrected, notes Rachid Driouch, head of electronic banking and mobile payment expertise at Bank of Africa. Adoption comes through use and familiarization.
“Wallets, at first, were not adopted by users. But in the particular circumstances of the pandemic, the aid was paid into wallets. Currently, direct social assistance is also paid into wallets. This led to familiarization with these tools for one of the targeted populations, who are rather disadvantaged, and who do not always have access to banking.” She will taste the ease and simplicity offered by these electronic means.
