They spend a whole weekend before the morbiflette
From mid-January until March, in a small group, Denis Tribaudeau will take adventurers for a weekend in the extreme Jura cold in the surroundings of Les Rousses, from Saturday morning to Sunday evening. The participants, having paid around €200, are on average between 25 and 35 years old, sometimes much older. The oldest was 76 years old. For the most part, they are senior executives, often urban and the vast majority are men on these types of winter internships.
“When we arrive, no one knows each other,” he explains. “Very quickly, they will learn to use the best of themselves to get by. It's double or nothing, especially if they don't want to have the worst night. They will have to build themselves an igloo. Inside, the temperature is 0°C or -1°C while it can be -26°C outside. These moments shared together put their feet back on the ground. When they manage to make a fire with two pieces of wood in the snow, they scream louder than a wolf! After having had enough, we finish with a good morbiflette. »
Decathlon has also taken up survival
Even if he is not a hunter, Denis Tribaudeau tested a whole range for Decathlon, the Solognac collection, in particular products developed for “bushcraft” (the art of living in the woods, in French). One thing led to another, the Jura entrepreneur managed to convince the sports brand, which has had a travel agency based in Annecy for several years, to market survival courses everywhere in France or abroad, both in winter. than in summer, from a weekend to a long week. “They were surprised, because very quickly the first dates found takers,” he admits. “There is a real demand. »
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